Expression Engines and Bigfoot Interactive, two e-mail marketing companies, said Thursday that they agreed to merge. Financial terms of the deal were not disclosed. The new company, based in New York, will combine Expression Engines' digital marketing technology with Bigfoot's professional services. The combined company employs about 100 people.
Expression Engines Chief Executive Al DiGuido will become CEO of the combined company, called Bigfoot Interactive. Jim Hoffman, co-founder and former CEO of Bigfoot Interactive, which was founded in 1997, will serve as chief strategy officer. Fred Wilson from Flatiron Partners, one of Expression Engines backers, was named chairman.