Though the track listing, album art and, of course, the memes of a tiny, lonely Drake sitting on top of random items and places (like a bowl of macaroni and cheese or Will Smith's mouth) have already begun making the rounds on the Internet, the album "Views" (previously titled "Views From The Six") has yet to be released.
The Canadian rapper's upcoming album is set to drop this Friday, with a global streaming debut on Apple's Beat 1 radio at 7 p.m. PST, 10 p.m. EST on Thursday, April 28. It'll then be available for download on iTunes and exclusively streaming on Apple Music. "Views" will be Drake's first album since the surprise release of "If You're Reading This It's Too Late" last year.
Exclusivity is currently the name of the game for streaming music services who are looking to stick out amongst the competition. Apple, with a lineup of big names including Taylor Swift and Adele, and Tidal, whose co-owners include Jay Z, Rihanna, Kanye West and Beyonce, are two companies hoping that exclusivity clauses with popular artists can help them sway customers away from their Spotify and Pandora accounts.
How restricted Drake's new album's exclusivity will be is anyone's guess. So far, Apple has kept its word on limiting where you can stream Taylor Swift and Adele's latest, however Tidal is a horse of a different color.
Upon their release, Tidal stated it would be the only place you could stream Rihanna's "ANTI", Kanye West's "The Life of Pablo" and Beyonce's "Lemonade", but the albums were eventually made available on Spotify and Apple Music anywhere from just a few days to months after their debut.
Limiting access to your newest release isn't the best way to break records and top the music charts, so it's understandable for artists and record labels to wearily accept this modern trend. It's likely that the album will be available to download elsewhere, but considering Drake has been an Apple Music poster child from its inception, non-subscribers might have to find a different way to stream The 6 God's latest.