Dow Jones, the parent company of The Wall Street Journal Online, is considering a price increase for the news Web site. Steven Goldstein, vice president of Dow Jones, said the company is several months away from a decision about whether it will raise WSJ.com's subscription rate, which costs subscribers to the print edition an additional $29 annually and runs $59 annually for just the online version. Dow Jones is "looking to price the service fairly for the content that is available," Goldstein said.
The Wall Street Journal Online is held up as one of the few successful subscription sites, although it has not reached profitability yet. The site had 574,000 subscribers as of March 31.