Joel Comm, creator of the famous, is using a new platform to state his case for a new App Store review process. Comm is the first developer that we know of to create a video appeal aimed directly at Steve Jobs. (See video below.)
The new application, a "cha-ching" button that makes a cash register sound when pushed, was rejected because, according to Apple's rejection letter, it provides limited functionality. Comm takes issue with the rejection, claiming that there are numerous similar apps already approved by Apple, including Wooo! Button (iTunes link), Hallelujah! Button (iTunes link), and Knock on Wood (iTunes link).
Do you think this rejection was fair? Do you think that Apple needs to fix the App Store review process or remove it completely? Let us know what you think in the comments.