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Data mart vendors go vertical

Like all others in the business software world, data mart and analytical tool vendors are starting to develop and target products at specific industries.

Data marts and analysis tools are going vertical.

Like everything else in the business software world, data mart and analytical tool vendors are starting to develop and target products at specific industries.

Silvon Software, for example, has developed and is marketing a data mart for the discrete manufacturing world and has targeted the pharmaceutical, chemical, food, and electronics industries.

"While most data mart vendors are quick to demo a financial analysis cube, few have any real expertise in the manufacturing arena," stated a report from AMR Research in Boston.

"Like many of its competitors in this crowded market, Silvon offers financial and sales analysis tools. However, Silvon also offers a proven ability to develop data marts and analytical applications focused on discrete manufacturing, [manufacturing execution systems], quality data, and activity-based costing."

Silvon also supports IBM's AS/400 computing platform, a highly popular system among manufacturing firms.

Other vendors are also getting into the vertical game. With the database market saturated, the major vendors like Oracle, Sybase, and Informix are all turning to data marts and data warehousing for new sales. But they are also tweaking those products for specific industries such as retail, telecommunications, and healthcare.

Informix, for example, has partnered with some niche healthcare software vendors to create data blades for its data warehouse that handle such tasks as managing electronic patient records like CAT scans, MRIs, and X-rays.

Meanwhile, Sybase is going after telecommunications, financial services, public sector, media and entertainment, and healthcare for its vertical push.

Analysis toolmakers are also looking to specific industries to boost sales. The industries Brio Technology is aiming for include transportation, higher education, and utilities. Cognos has set its sights on the automotive, pharmaceutical, and utilities among others.