CNET también está disponible en español.

Ir a español

Don't show this again

Christmas Gift Guide
Tech Industry

Commentary: Beyond Web content

Content manager Interwoven's new offerings make it more viable in a market demanding broader functions, a Gartner analyst says.

By Mark Gilbert, Gartner Analyst

Interwoven's new offerings make the company more viable in a content management market demanding broader functions.

Interwoven was an early entrant into the market

See news story:
Content manager Interwoven touts apps
for Web content management products. It has strong technology in this area as well as some knowledge management capabilities through its meta-tagging product. It achieved this excellence by remaining strategically focused on Web content and became known as a best-of-breed player. This strategy remained workable until last year.

Several recent trends forced Interwoven to broaden its offerings very quickly:

• The economy slowed down, so companies didn't have as much money to spend on Web content management.

• The market for Web content management products consolidated, with merged vendors expanding their range of functions.

• Companies want to save money and work more efficiently by dealing with a single supplier to manage the various kinds of content (Web and non-Web) together.

• Interwoven priced its offerings on the high side, with many sales of $200,000 to $400,000--prices the vendor could command between 1998 and 2000.

As a result of the changing market conditions, Interwoven has suffered financial setbacks. In the first quarter of 2002, the company's revenue fell to $32.7 million from $60.5 million in the same period a year earlier. By contrast, rival Documentum recorded revenue of $50.6 million in the first quarter of 2002, up from $45.3 million in the year-ago period. Documentum used its strength in document management to start in on Web content management and related technologies, and it has demonstrated a good understanding of market trends.

Interwoven is now responding more aggressively to the changing market by introducing the three new applications:

• TeamDoc, which is designed to help companies to build documents collaboratively and to manage the collaborative process. It handles various kinds of content, not just Web content. Companies increasingly demand more collaborative capabilities as part of content creation and approval.

• TeamPortal, which is designed to enable better access to content.

• TeamCode, which was created to respond to the convergence of content with code, which can improve the ease of deployment of Web applications and drive greater site efficiency.

In part, Interwoven has begun marketing some functions it long possessed. It needs to build on this approach and continue to expand beyond Web content management to capitalize on the brand equity and market leadership it retains. Collaborative content management, including Web content functions, can differentiate Interwoven, at least in the short term.

(For related commentary on Web content management, see Gartner.com.)

Entire contents, Copyright © 2002 Gartner, Inc. All rights reserved. The information contained herein represents Gartner's initial commentary and analysis and has been obtained from sources believed to be reliable. Positions taken are subject to change as more information becomes available and further analysis is undertaken. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of the information. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof.