By Forrester Research
Special to CNET News.com
March 22, 2006, 12:00PM PT
By Paul Jackson and Ted Schadler
Microsoft has delayed the shipment of Windows Vista to consumers until after the holiday shopping season.
It's a smart move, given the product's importance and longevity--but, Intel and retailers expecting a fourth-quarter lift in PC sales. However, Intel gets an unexpected bonus: the opportunity to make Viiv the digital home brand that matters in 2006.
Listen upDuring a Tuesday conference call, Windows chief Jim Allchin speaks to reporters and analysts about the Vista delay.
Download mp3 (3.7MB)
Windows chiefannounced on Tuesday--after the stock market closed--that Microsoft will ship Windows Vista to companies signed up to its Volume License Agreement in November, as expected, but will for consumers and business until early 2007. This came as no surprise to Forrester; in our discussions with Allchin in January, he was a bit cagey about the delivery date. What does this mean for Microsoft and its key partners?
For Microsoft, the delay is embarrassing, but intelligent. The Redmond giant claims that, especially on security features--a core selling point of the new operating system--and that several partners requested that it wait until 2007.
Given Windows' history as buggy and unsecured, it's just plain smart to delay the release rather than ship a flawed product. However, five years and counting between operating-system releases and a steadily diminishing feature list does make Microsoft look a bit foolish. Ongoing sales of Windows XP, and the fact that Microsoft's fiscal year ends in June rather than December, protect the company financially.
Intel, HP, Dell and PC retailers are the real losers here. As with many consumer electronics and technology categories, consumer spending peaks in the fourth quarter, around the holiday season. But with Vista postponed until 2007, Microsoft and its partners will miss this opportunity to sell Vista-powered PCs.
Worst case: Consumers don't buy the PC they had intended to purchase in 2006, and are tapped out and unable to buy when Vista machines do finally appear. PC makers will do their best to avoid this catastrophe by selling Vista-ready machines with coupons for a free Vista upgrade. Still, that's an administrative cost that they could have largely avoided.
Intel does get a chance to make Viiv, rather than Vista, the centerpiece of the digital home. A grand brand battle is taking shape for the hearts and minds of consumers' entertainment spending:versus Microsoft Vista. The two grumpy old partners seemed to have worked this out with a . But now Intel will have the holiday season to itself to make Viiv the dominant digital-home brand in 2006.
© 2005, Forrester Research, Inc. All rights reserved. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.