After conducting a consumer trial in 2013, Coles is launching a new contactless payment system connected to its range of credit cards and the Coles-owned Flybuys loyalty program.
The Coles Mobile Wallet combines a Coles Credit Card app for managing and tracking card spend and Flybuys points, and a Pay Tag that sticks to the back of a smartphone to allow contactless payments. The Tag can be used at POS terminals that accept MasterCard PayPass payments, and also features a barcode that can be scanned to collect Flybuys points from purchases.
The Mobile Wallet works with the Coles Rewards MasterCard and Coles No Annual Fee MasterCard, and the supermarket is billing it as a free service with no additional fees.
Coles general manager of financial services Richard Wormald said the Mobile Wallet was designed to offer convenience to mobile-connected customers.
"We understand that Coles customers are doing even more from their mobile devices," he said. "With this in mind, it is exciting to launch the Coles Mobile Wallet which puts customers in control of their spending and introduces Australians to an entirely new way to pay.
"Our trials revealed that 77 percent of Coles MasterCard customers found the Coles Pay Tag more convenient than using their traditional credit cards. Now partnered with the new app, the Coles Mobile Wallet will provide functionality, a seamless user experience and instant rewards -- unlike any other credit card in the market."
The app is available for download today for both iOS and Android.