Clipping coupons from your local newspaper is so last millennium. Now there's Cellfire, a company offering downloadable coupons to be sent to your cell phone. You sign up for the Cellfire service, download the application, and then browse through a list of discount coupons available from local and national retailers--right from your mobile phone. Redeeming a coupon is as easy as selecting Use Now and showing the coupon code to the cashier. While the company itself is new, it has an impressive list of brand-name retailers on board, such as Hollywood Video and T.G.I. Fridays. The free service is available on only Cingular phones, but we hope this innovative new service will be rolled out to other providers soon.