CNET también está disponible en español.

Ir a español

Don't show this again

Tech Industry

Car demographic service unveiled

Internet marketing specialists Experian and SRC unveiled Thursday a Web-based vehicle information service that allows its users to determine vehicle and demographics statistics for any U.S. region. The software will help the marketing-intensive automobile industry better select sites for new dealerships, create targeted advertising pitches and send the appropriate number of vehicles to certain dealerships, SRC Executive Vice President Olivia Duane said. An annual $2,495 fee allows the service's users to tap U.S. Census data to find how many vehicles of a specific make, model and year are owned or leased in a five-mile radius around a certain dealership, or how many households in a given primary market area have children, and specific income levels. The service debuted at the National Automobile Dealers Association annual conference in Las Vegas, where technology companies are wooing dealers with new software to boost sales, maximize advertising expenditures and reduce costly inventory.

    Internet marketing specialists Experian and SRC unveiled Thursday a Web-based vehicle information service that allows its users to determine vehicle and demographics statistics for any U.S. region. The software will help the marketing-intensive automobile industry better select sites for new dealerships, create targeted advertising pitches and send the appropriate number of vehicles to certain dealerships, SRC Executive Vice President Olivia Duane said.

    An annual $2,495 fee allows the service's users to tap U.S. Census data to find how many vehicles of a specific make, model and year are owned or leased in a five-mile radius around a certain dealership, or how many households in a given primary market area have children, and specific income levels. The service debuted at the National Automobile Dealers Association annual conference in Las Vegas, where technology companies are wooing dealers with new software to boost sales, maximize advertising expenditures and reduce costly inventory.