Brightcove, an upstart in Internet Protocol TV, on Thursday plans to offer a free public preview of commercial tools for delivering video over the Internet. The move follows months of invitation-only tests of the service with commercial partners, such as the New York Times and Reuters; and it marks Brightcove's readiness to lure new content creators to the fold as rivals including Google, Yahoo and Veoh Networks vie for similar customers.
Still, Brightcove will restrict free access to its video delivery tools, maintaining a premium on some advertising services for now, according to a company spokeswoman.
Founded by former Macromedia CTO Jeremy Allaire, Brightcove has created a suite of services for media companies and others that want to present or sell TV programs and other videos on the Web. It also lets companies syndicate their video to other sites.