Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
Bill and Melinda Gates have seen it all.
So when they were asked not to laugh for charity, they performed like seasoned actors.
The cause was Red Nose Day last Thursday -- a charity drive that has existed in the UK for many years. It was brought over to the US by NBC, and the money raised goes to children and young people living in poverty.
The Microsoft co-founder and his wife were asked to appear in a skit, in which they had to keep extremely straight faces, while all around them was tortured media chaos.
Clearly this is something they're used to. Even if in Melinda's case, sometimes.
Bill, on the other hand, is a humor veteran.
in one of the most underrated tech campaigns ever. Yes, for Microsoft.
In it, his comic timing was exquisite (for an amateur), and Microsoft succumbed to pressure from the myopic in ending the campaign far too soon.
This Red Nose Day role was relatively simple in comparison: Let the idiots be idiots, while you stare straight ahead and don't let on that they're behaving like idiots and you know it.
Yes, it's just like an old Microsoft board meeting.