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Ballmer on partners: Must specialize to thrive

Microsoft CEO says partners who specialize are the ones who will survive.

On the eve of this weekend's partner conference, Microsoft CEO Steve Ballmer discussed his company's strategies with CNET News.com, emphasizing, among other things, that the partners who specialize are the ones who will thrive.

"As we go to market with our partners, we want to provide customers with the broadest ecosystem of products and services, and to do that, everyone involved needs to make choices about where to focus and add value," he said. Click here for full interview.