The deal, announced on Monday, taps the TV network's coverage of the 28th Summer Olympic Games, which start Aug. 13, and online content from NBCOlympics.com for wireless data services. The bouquet of programs ranges from text alerts and mobile access, to results and highlights, to weekly trivia contests, text message polling and a $25,000 sweepstakes, the companies said.
Subscribers to AT&T Wireless plans will also be offered Olympic ring tones, screen savers and graphics that feature anthems and flags from competing countries.
In addition to the NBC program, the wireless carrier unveiled two Olympic-themed packages that promise to be cheaper than unbundled services. The two-year Gold Value package, which costs just less than $60 a month, is a GSM (Global System for Mobile communication) national plan with "hundreds" of anytime minutes, 2MB of wireless Web usage, 200 outgoing text messages, 20 outgoing picture messages and unlimited incoming messages. The Silver Value package, also for two years, carries a monthly fee of just less than $50 and offers 1MB of mMode usage, 50 outgoing text messages and unlimited incoming text and photo messages.
Separately, Samsung on Monday announced the launch of a new, pocket-size handset for AT&T Wireless customers.
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The SGH-e316, a camera phone, will be available nationwide from Aug. 11 through AT&T Wireless outlets and authorized dealers. The foldable handset has a color screen and will cost $199 after a slew of discounts.
Samsung is the official wireless communications equipment partner of the 28th Olympic Games.