Siri might hear you loud and clear on the new HomePod smart speaker, but Apple won't.
Apple introduced the Siri-powered device Monday at the Worldwide Developers Conference, making it clear from the get-go that voice commands will be anonymized and encrypted.
Voice assistants have already taken over homes with Google Home and Microsoft's . They've all raised privacy issues of their own, but Apple adds some scale to the concerns.,
As the largest tech company in the world, Apple is often in the crosshairs of hackers and governments. For example, the number of security orders from US law enforcement to Apple doubled to about 6,000 during the second half of 2016, compared with the first six months of the year, the company disclosed in late May.
The HomePod won't always be listening to its users. Like Amazon and Google's voice assistant, a person activates it with a wake word or phrase. With the HomePod, it'll be "Hey Siri."
"Our team cares deeply about your privacy," Apple Senior Vice President of Marketing Phil Schiller said at Monday's keynote. "It has that magic phrase, 'Hey Siri.' Until you say it, nothing's being sent to Apple."
When the data does get sent, anonymization and encryption means your voice commands aren't tied to your Apple ID, and even the company isn't able to clearly view it.
So far, data stored on Amazon's servers is not anonymized. Google Home's assistant is able to access a user's search and location history and stores data on voice commands until it's been deleted.
The FBI declined to disclose how often it requests voice data from Amazon's Echo, but the retail giant has shown that it can retrieve .
The encryption for HomePod conversations sticks with Apple's push for user privacy from the government, a mindset that also helped the companyin 2016.
WhatsApp also encrypts all its messages so.
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