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Culture

Apple wants to unite with its Olympics commercial

It's the latest ad in the company's "shot on iPhone" campaign, but this one reinforces the theme that we're all one "Human Family."

apple-human-family.jpg

A still from Apple's latest commercial.

Apple

We've got more similarities than differences.

That's the key theme of Apple's latest commercial, which is set to air during the opening ceremony at the Rio Olympics on Friday night, but was posted early on Apple.com and YouTube.

It is the latest ad in Apple's "shot on iPhone" campaign, which uses photos and videos taken by its customers. The intent is to show off the camera capability of its iPhones.

But Apple has focused more on social responsibility under CEO Tim Cook, and the commercial, narrated by author Maya Angelou, feels like it's part of that focus. The title: "Human Family."