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Culture

Apple to air new PC-switch ads

    Apple Computer said Thursday that it plans to debut six new commercials featuring people that have switched from a PC to a Mac. Among the new "switchers" are an attorney, a veterinarian, a trucking company owner, a software manager and two students.

    The new ads will air this weekend during the U.S. Open and continue to run this fall, on cable and network TV shows, including on the Emmy Awards broadcast Sept. 22. Print ads will begin appearing in mid-September in major magazines, Apple said.