Apple is the second most popular online shop in the UK, according to website tracking company Experian Hitwise and IMRG, TUAW reports. It's behind Amazon.co.uk and one ahead of Argos.co.uk. And considering the high price of most Apple kit, that's pretty phenomenal.
Apple jumped six places to reach number two, seeing as it was eighth in July.
Experian Hitwise measured numbers between August and October -- during this period, Apple increased its hits five times. No doubt' death and the launch of the had something to do with it.
In October -- the month of both of these incidents -- Apple had 14 million hits in the UK. That's one for every 250 visits made by browsers in the UK.
Experian Hitwise marketing research analyst James Murray said in a statement that these two incidents played a big part in Apple's spike in traffic. "The tech world mourned the death of Steve Jobs this quarter but Apple goes on," he said, "and the launch of the iPhone 4S has helped push Apple to its highest ever ranking in the Hot Shops list."
And according to Experian Hitwise, the iPad is more popular as a present this Christmas, though the 's low price could give it a leg-up. "Amazon UK and Apple are now the two biggest brands in online retail, and this Christmas they will go head to head in the gadget wars as the Amazon Kindle contends with the Apple iPad. Our data shows that iPad is the more popular gadget online but the Kindle's lower price point may entice shoppers this Christmas."
It's looking like a bumper start to 2012 for Apple too, with the iPhone 5 and redesigned, all . Roll on the new year.,