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Apple is Hitler, tech CEO alludes

Technically Incorrect: In a bizarre image posted by CEO of Chinese company that's about to launch a smartphone, Apple is portrayed by Hitler with an Apple logo in place of the swastika.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


hitle.jpg
Just very slightly pathetic? LeTV/Weibo screenshot by Chris Matyszczyk/CNET

Perhaps you, like I, have become used to the jousting between tech companies.

Many -- Microsoft, for example -- like to compare themselves to Apple. Redmond even suggested that students wouldn't pass exams with an iPad.

I don't recall, however, any competitor suggesting that Apple was Adolf Hitler, with the swastika on his arm replaced by an Apple logo.

Welcome, then, to an exalted level of competition offered by little known Chinese tech company Leshi Internet Information and Technology, often referred to as LeTV. Its CEO, Jia Yueting, posted an interesting image to Weibo (perhaps you could call it an ad) in which this very comparison is made.

The Apple Hitler is even making the Seig Heil salute, while happy cartoon children (who appear to have come from recent Android ads) stand and smile. Behind them is the door to life, liberty and the pursuit of happiness. Presumably.

LeTV is said to be launching an Android phone next week. So the headline on this post declares crowdsourcing and freedom are being pitted against Apple's alleged arrogance and tyranny.

Those fond of strong definitions of freedom might wonder just how free LeTV itself is.

Still, some of the text that goes along with this attempt at gorilla marketing reads: "Everyone is worshiping Apple." Jia also accuses Apple of having a closed system, and it is this that gets in the way of industrial progress. Indeed, I'm sure that most developers on earth would say that Apple impedes industrial progress.

The post also describes Apple as an empire of the dusk. Yes, it is apparently not morning in America anymore.

As I write, this little Nazi post has enjoyed 759 "likes."Attempts to contact the company have so far been unsuccessful.

I wonder, should LeTV's phone see the light of day and be advertised, what the ads might look like. In order to make an even more striking, strident point, will they feature not just Hitler, but Stalin, Saddam Hussein and Mussolini? How about Mao?

When it comes to fighting tyranny, there's so much of it around that it's hard to know where to start.

(Via Mashable, The Verge)