All of the major Windows PC vendors have improved their desktop designs lately, but after
Looks matter of course, but so does value. And with this update, Apple appears to have shed its reputation for going beyond its competition in terms of price. If you compare component for component, you'll find that Dell and Gateway, in particular, offer competitive configs to Apple's new lineup. You lose an aesthetic step or two with those traditional Windows desktops, but worse, you also miss out on the iMac's strong iLife '08 software suite, which eliminates the PCs' price advantage.
Thanks to the various virtualization apps and Apple's own Boot Camp, you also can't really argue that by going with a Mac you're locked into the Apple ecosystem. The new iMacs and their all-in-one design don't solve the lack of upgradability, but we're willing to bet that doesn't effect that many mainstream computer buyers. Our bigger concern is the upgrade path to