When, it didn't allow consumers to buy its tablet with cash. The idea, the reasoning went, was that forcing people to buy the iPad with a debit card or credit card would help ensure that no one violated Apple's two-iPads-per-person rule.
But all that has changed. Recently a California woman named Diane Campbell went to an Apple store in the hopes of buying an iPad with greenbacks. She was turned away by the store's employees, who cited the no-cash policy. After she contacted KGO, an ABC television affiliate in California, the news outlet ran a story on her ordeal. After hearing the story, in which Campbell asked Steve Jobs to "give a sister a break," Apple decided to reverse policy and allow cash customers.
"We want to make sure it's as fair as possible for people to get iPads," Ron Johnson, a senior vice president at Apple, told KGO, adding that the company decided to change its policy after hearing Campbell's story. He also had two Apple employees personally deliver an iPad to her house for free.
According to Apple, anyone who would like to pay cash for the iPad at an Apple Store can now do so. The only catch is that cash buyers must create an Apple account in the store. Those who pay with a credit or debit card can set up their Apple accounts at home.