America Online said Tuesday that it will stream the pilot episode of the WB Network's new show "Jack and Bobby." AOL will allow subscribers to watch the entire program for a week in hopes of generating hype before the show premieres this fall. The company also will stream clips from other new shows such as NBC's "Joey," CBS' "CSI: New York," and ABC's "Desperate Housewives." AOL and the WB Network are both divisions of Time Warner.
The premieres are part of AOL's strategy of promoting itself as a compelling add-on for broadband users. The company is trying to sell its AOL for Broadband service for $14.95 to customers using a high-speed Internet connection through cable or local telephone providers. AOL's core dial-up service has lost more than 3 million subscribers over the past two years.