AOL Canada has forged a strategic alliance for Northern Financial's eNorthern brokerage to become the preferred online brokerage on its service. Beginning June 1, eNorthern will provide stock, options and mutual fund trading for AOL Canada members.
AOL will also market eNorthern throughout its service in an effort to acquire new customers. The brokerage will be featured prominently in AOL Canada's brokerage center, main page and finance-related areas. In addition, AOL will promote eNorthern via banner ads throughout its mail, finance, news, weather and career channels, as well as throughout its ICQ subsidiary and Netscape.ca. Terms of the deal were not disclosed.