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Amazon Prime Video launches in Australia

The streaming service has launched in Australia, as well as more than 200 countries around the world, with a discount for first timers.


Amazon Prime Video is available half price for the first six months.


Amazon is spreading its tendrils far and wide with the launch of Prime Video in more than 200 countries and territories, including Australia.

And for those worried about how much their streaming habits are costing them, Amazon has a sweetener: the service will be half price for the first six months at $2.99, (AU$4.03) before returning to the regular price of $5.99 (AU$8.08). Netflix's prices start at AU$8.99 for a Basic plan, up to AU$14.99 for Premium.

Amazon announced the news on Wednesday, confirming that its most popular shows, including "The Grand Tour," "Transparent" and "The Man in the High Castle," can now be watched around the globe. Previously the service was available only in a handful of countries, including the US, the UK, Germany and Japan.

The arrival of the US streaming giant is set to shake up the local industry once again, almost two years after Amazon's closest rival in the streaming space, Netflix, launched down under in March 2015. Netflix announced its own global expansion back in January. Just like Netflix, Amazon Prime Video is not available in China.

Amazon also lands ahead of the scheduled closure of the Foxtel-backed Presto streaming service, which will shutter on January 31, 2017. Foxtel yesterday announced that Presto customers can get a two-week trial of the pay TV company's revamped (and re-priced) Foxtel Play service, as well as three months of the Movies and Pop packages for AU$15 (a discount of the usual AU$35 price).

The Amazon Prime Video launch comes only days after it was revealed that "The Grand Tour" starring Jeremy Clarkson might well be the most pirated TV show of all time.

Customers in many countries will have to sign up for a Prime Video membership at, though there is a seven-day free trial to take advantage of. Existing Prime members in Belgium, Canada, France, India, Italy and Spain will now be able to watch the shows at no extra cost.