Alien Technology, a start-up specializing in electronic ID technology, has secured $66 million in additional venture financing, bringing total venture capital funding for the company to more than $200 million, the company said Thursday. The company, based in Morgan Hill, Calif., is one of the world's largest suppliers of radio frequency identification tags, devices that are showing up on millions of consumer goods, military supplies and other items that people are interested in monitoring. The tags, which contain tiny microchips that store unique ID numbers, allow people to identify and track goods via wireless networks.
Alien's latest round of financing was led by SunBridge Partners, with funding from 5 other investors. "The financing provides the company with capital to continue its expansion and drive new market opportunities in the face of accelerating global demand for RFID technology," Alien said in a statement.