Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
Is Twitter powerful?
Can the chattering, battering hordes change minds and alter hearts?
A tiny piece of evidence that it can might have emerged Saturday morning, as Donald Trump held a press conference to unveil his presumptive veep, Indiana Governor Mike Pence.
Simultaneously, a fund-raising email from Pence reportedly went out that sported a somewhat different logo from the one revealed on Friday.
This one, as NBC News reporter Ali Vitali noted, simply had the word "Trump" chastely perched above the word "Pence."
Should you have missed the Twittering amusement on Friday, the initial Trump-Pence logo featured the stem of Trump's "T" penetrating the curvature of Pence's "P."
Much of the commentary was unkind, revolving around the notion that this presentation of the union wasn't good for the country or for Pence himself. The governor is, after all, a staunch opponent of gay marriage.
The Trump campaign didn't immediately respond to a request for comment about this new logo iteration.
Of course Hillary Clinton's campaign logo, with its chilly, strident arrow pointing to the right (what symbolism might lie there?), was rightly ridiculed by design experts when it emerged last year.
So-called experts believe that, at some point, policy debate will matter.
I wonder what Twitter will make of that.