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Culture

A million-dollar home page

A 21-year-old in England is hoping an idea he had in the middle of the night will help pay his way through college.

Alex Tew, who will start his studies at a university in England at the end of the month, has come up with a scheme to make himself an easy $1 million dollars. Tew built a Web site called the The Million Dollar Homepage, which he is selling off to advertisers, pixel by pixel. The page is broken up into 10,000 100-pixel squares; Tew sells the 100-pixel squares off for $100 each, or $1 per pixel.

Currently, Tew looks to have sold close to 100 of the blocks--with squares pointing to online poker sites, dating services and even a yarn and sweater shop in Maine. So even if his clever site never yields the million he's hoping for, it's already making big returns for some teensy tiny ad space.