This site uses cookies, tokens, and other third party scripts to recognize visitors of our sites and services, remember your settings and privacy choices, and — depending on your settings and privacy choices — enable us and some key partners to collect information about you so that we can improve our services and deliver relevant ads.

By continuing to use our site or clicking Agree, you agree that CBS and our key partners may collect data and use cookies for personalized ads and other purposes, as described more fully in our privacy policy. You can change your settings at any time by clicking Manage Settings.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

The good old loving days.

VW/YouTube screenshot by Chris Matyszczyk/CNET

Have you seen exciting new Volkswagens on the road recently?

Neither have I.

Perhaps that's why the company's latest ad features no new Volkswagens at all. Nor even Volkswagens from this century.

Instead, here's 60 seconds of '60s nostalgia. Back then, the Microbus was the favored transport of pot-addled hippies. The Beetle was the favored transport of, oh, just about everyone who didn't have a Microbus.

Here, we hear Joe Cocker's sublime rendition of "With a Little Help From my Friends," as we see '60s hippies being more than just good friends. They actually help each other. 

The ad claims that "VW drivers have always put others first."

Please forgive me, a couple of VW drivers in my neighborhood put others in danger.

Still, VW is trying to incite those feelings of yore to get you more positively disposed to, say, a Tiguan. Or, if you're optimistic about living a long and loving life, perhaps the sight of the Microbus is a teaser for the new buslike I.D. Buzz. Available in 2022.

The hook is the company's six-year, 72,000-mile bumper-to-bumper so-called People First warranty. 

Which, some might say, is at least a gesture after the company's celebrated diesel emissions scandal, in which VW tried to get around US Environmental Protection Agency regulations and got caught.

Things have improved for the brand this year. Sales are up 9 percent for the year to date.

Who, though, is going to be moved by seeing a bunch of soiled hippies being lovey-dovey? 

After all, the '60s were a very long time ago. Do, say, millennials care about that era? On my travels I've not heard many of them humming Buffalo Springfield melodies.

Perhaps, though, given the fractious, nasty tone of our times, anything that smacks of human love and warmth will be positively received. 

Love each other and you'll love Volkswagen. Even if its cars look spectacularly nondescript.

CNET en Español: Get all your tech news and reviews in Spanish.

CNET Magazine: Check out a sample of the stories in CNET's newsstand edition.

See comments


DIY Tech
How to tips and tricks for getting the most out of all your tech delivered to your inbox.
More From TV and Movies
More From CNET