>> This next feature is a great one. If you've ever misplaced or lost your phone, it can be somewhat, well, traumatic.
>> How are you calling me?
>> Oh I lost my phone and this jag weed [assumed spelling] cabby has it.
>> Hey stop harassing my friends Aceif [assumed spelling].
>> Hey Liz I just want to let you know that I found that special picture that you took with your phone.
>> What picture? Oh my God.
>> Yes. That one.
>> There's a picture on my phone--an adult picture of me. What? Drew took it as a joke. I'm making a face like this. Why am I telling you this?
>> Top and bottom. May I speak with Aceif?
>> Okay what do you want?
>> Two thousand cash or I e-mail the picture to everyone in your address book.
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[ Audience clapping ]
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>> Now hopefully you haven't had a 30 Rock experience, but it's for situations like this that we created Find my iPhone. Now Find my iPhone is really a service which is available only to Mobile Me customers on iPhone OS 3.0. If you lose or misplace your phone, you can log into Mobile Me on any web browser and it will show you on a map where your phone is.
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[ Audience clapping ]
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>> So it might show you that you left it at the restaurant from last night. Well, that's easy. You can send it a message. You can send a message with your home phone and have it play its sounds. This alert sound plays whether or not you left it in silent mode.
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[ Audience clapping ]
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>> So here the waiter can find it, call you at home and tell you he has your phone. If you're like me and it shows you your phone is actually at your house that alert sound still plays even if you have it in silent. You can walk around your house until you realize the kids hid it underneath the couch. Now, if your phone really is lost or stolen you can send it a remote wipe command which will delete all your data.
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[ Audience clapping ]
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>> This will erase all your contacts, your mail, everything so you know that your private data remains private; and if you ever do find the phone again, just plug it back into iTunes and we will restore from back up. That is Find my iPhone.
