6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

CNET News Video: What Twitter's IPO means for users

About Video Transcript

CNET News Video: What Twitter's IPO means for users

2:04 /

Twitter's IPO had a smooth start compared with Facebook's, even though questions remain about whether Twitter can turn a profit. But putting financials aside, CNET's Kara Tsuboi and Daniel Terdiman discuss what it means for everyday users now that Twitter is a publicly traded company.

-Twitter announced the start of trending today with a simple tweet, ring but pop may have been appropriate. Twitter shares opened at $45, more than 70 percent higher than the $26 per share price Twitter set. With that pricing, Twitter is now valued at more than $31 billion. The initial price Pop came about an hour after the opening bell rung by three Twitter users: Star Trek actor Patrick Stewart, a 9-year old activist Vivienne Harr, and a Boston police office. The IPO made instant billionaires of its founders who are at the stock exchange and instant millionaires of some of its employees. Many who celebrated from the San Francisco headquarters, and the event was, of course, shared on Twitter. -[unk]-- -Launched in 2006, Twitter boasts around 232 million monthly users worldwide. Everyone from the Pope, to President Obama, to Taylor Swift, and have made the term hashtag a pop culture phenomenon. -Hashtag, is it Friday yet? -But Twitter has yet to make a profit. This highly-anticipated public offering comes a year and a half after Facebook's disastrous IPO. Initially selling for $38 a share, a dip to a low of $17, and took more than a year to rebound back to its IPO price. -One of Facebook's biggest problems was that they hadn't figured out how to make money off of mobile. Twitter, on the other hand, has its services really built for a mobile, and it always has been, and they've got a lot of advertising on mobile. Now that Twitter has shareholders to answer to, will users be seeing any changes? -Certainly, you're gonna see more embedded videos and, you know, ads that will be at the beginning and probably at the end of videos. So, if people wanna get that rich content on Twitter, they're gonna have to look at more advertising. -Now investors and Twitter will wait and see if in the long run the stock is hashtag successful. In San Francisco, I'm Kara Tsuboi, CNET.com for CBS news.
  • This is the interactive sidebar!

    Click any icon for more information as they appear--don't worry, we'll pause the video and wait for you to come back.

  • Links Polls Galleries
  • Video Review

New releases

Say hello to ZTE's mid-tier Grand X for Cricket Wireless
1:16 December 19, 2014
Featuring a 5-inch display, a dual-core processor and a 5-megapixel camera, the affordable ZTE Grand X is available prepaid from US...
Play video
BlackBerry Classic offers a great keyboard, but a cramped screen
2:59 December 19, 2014
BlackBerry's latest smartphone has the company's familiar shape, but its four-row keyboard makes for a smaller screen.
Play video
Holiday lights
1:00 December 19, 2014
Nothing brightens up a December night like festive holiday lights. In this Tech Minute, CNET's Kara Tsuboi reports on an app that can...
Play video
Tomorrow Daily 103: Man's bionic arms make history, NASA proposes cloud cities on Venus and more
27:02 December 18, 2014
On today's show, we tell you how one man is making history with dual bionic arms, why a team at NASA thinks we should look into sending...
Play video
Need a new size? Just tap the mirror
1:35 December 18, 2014
In a place where fashion comes first, tech is coming in at a close second. In major department stores and small boutiques, the dressing...
Play video
The best Apple accessory products in 2014
5:07 December 18, 2014
Brian Tong picks his top 5 favorite products from 2014 that he uses with his iPhone and iPad, and you have a chance to win them al...
Play video
Is Ring better than Doorbot?
2:10 December 18, 2014
Ring suffers from some of the same old Doorbot drawbacks, but does show signs of improvement.
Play video
2014: The Year of the Hack
2:59 December 18, 2014
We ended this year the same way we rang it in - reeling from cyberattacks. Meanwhile, tech experts forecast doom for the future of...
Play video