6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

CNET News Video: What Twitter's IPO means for users

About Video Transcript

CNET News Video: What Twitter's IPO means for users

2:04 /

Twitter's IPO had a smooth start compared with Facebook's, even though questions remain about whether Twitter can turn a profit. But putting financials aside, CNET's Kara Tsuboi and Daniel Terdiman discuss what it means for everyday users now that Twitter is a publicly traded company.

-Twitter announced the start of trending today with a simple tweet, ring but pop may have been appropriate. Twitter shares opened at $45, more than 70 percent higher than the $26 per share price Twitter set. With that pricing, Twitter is now valued at more than $31 billion. The initial price Pop came about an hour after the opening bell rung by three Twitter users: Star Trek actor Patrick Stewart, a 9-year old activist Vivienne Harr, and a Boston police office. The IPO made instant billionaires of its founders who are at the stock exchange and instant millionaires of some of its employees. Many who celebrated from the San Francisco headquarters, and the event was, of course, shared on Twitter. -[unk]-- -Launched in 2006, Twitter boasts around 232 million monthly users worldwide. Everyone from the Pope, to President Obama, to Taylor Swift, and have made the term hashtag a pop culture phenomenon. -Hashtag, is it Friday yet? -But Twitter has yet to make a profit. This highly-anticipated public offering comes a year and a half after Facebook's disastrous IPO. Initially selling for $38 a share, a dip to a low of $17, and took more than a year to rebound back to its IPO price. -One of Facebook's biggest problems was that they hadn't figured out how to make money off of mobile. Twitter, on the other hand, has its services really built for a mobile, and it always has been, and they've got a lot of advertising on mobile. Now that Twitter has shareholders to answer to, will users be seeing any changes? -Certainly, you're gonna see more embedded videos and, you know, ads that will be at the beginning and probably at the end of videos. So, if people wanna get that rich content on Twitter, they're gonna have to look at more advertising. -Now investors and Twitter will wait and see if in the long run the stock is hashtag successful. In San Francisco, I'm Kara Tsuboi, CNET.com for CBS news.
  • This is the interactive sidebar!

    Click any icon for more information as they appear--don't worry, we'll pause the video and wait for you to come back.

  • Links Polls Galleries
  • Video Review

New releases

James Deane was born to drift
6:51 March 30, 2015
In the world of drifting, James Deane is, despite his youth, one of the leading names. XCAR found out how he got into the sport and...
Play video
Spotify's streaming service arrives on Sony's PlayStation Music
1:25 March 30, 2015
Spotify brings streaming music and playlists to your PlayStation console, and you can control it all from your phone.
Play video
Samsung's premium-looking gas range costs less
2:06 March 28, 2015
The $1,699 Samsung Gas Range with True Convection, model number NX58F5700, has a lot to love at a reasonable price.
Play video
PicoBrew's automated beer maker too pricey for most home brewers.
6:28 March 28, 2015
We're cloudy on the benefits of the PicoBrew Zymatic, especially for $2,000.
Play video
Meerkat or Periscope? Which is better?
1:54 March 27, 2015
With Twitter's Periscope hitting the scene, we had to see how it measures up to Meerkat.
Play video
Samsung Galaxy S6 and S6 Edge: What's the difference?
2:30 March 27, 2015
Paralyzed by choice? CNET's Jessica Dolcourt helps you decide if you can really be happy with the base model S6, or if the S6 Edge's...
Play video
2016 Kia Sorento
5:28 March 27, 2015
CNET Senior Editor Wayne Cunningham test-drives the new 2016 Kia Sorento Limited Trim model and checks the tech on this comfortable,...
Play video
Mercedes F 015: Car of the future (CNET On Cars, Episode 62)
20:50 March 27, 2015
Mercedes asks what shall we do when driving ends, the new safety tech that must be on your new-car shopping list, and the Top 5 affordable...
Play video