[MUSIC] It looks and feels like a regular basketball, but this one has something to say. [MUSIC] It looks and feels like a regular basketball, but this one has something to say.
Nice stroke, that was pure. Nice stroke, that was pure.
So the 94Fifty Smart Sensor Basketball is designed to be a digital coach in the shape of a basketball. So the 94Fifty Smart Sensor Basketball is designed to be a digital coach in the shape of a basketball.
The 94Fifty Smart Sensor Basketball by Infomotion Sports aims to improve how players shoot and handle the ball. The 94Fifty Smart Sensor Basketball by Infomotion Sports aims to improve how players shoot and handle the ball.
As players run through drills to build muscle memory, they constantly hear and see coaching tips through an app. As players run through drills to build muscle memory, they constantly hear and see coaching tips through an app.
Keep it on the fingertips, no palm. Keep it on the fingertips, no palm.
Nine sensors inside the ball and a Bluetooth radio that speaks to your smart phone are all designed to instantaneously measure the forces you put into it. Nine sensors inside the ball and a Bluetooth radio that speaks to your smart phone are all designed to instantaneously measure the forces you put into it.
Once you start getting that feedback, now you can feel the right way of doing something, rather than guessing. Once you start getting that feedback, now you can feel the right way of doing something, rather than guessing.
Too high, too much shoulder. Too high, too much shoulder.
The most difficult part of creating the basketball wasn't designing the technology, but protecting it. The most difficult part of creating the basketball wasn't designing the technology, but protecting it.
It, it's like taking your cellphone and, and throwing it against the ground a half a million times a year and, and hoping it doesn't break. It, it's like taking your cellphone and, and throwing it against the ground a half a million times a year and, and hoping it doesn't break.
You have to have special engineering on the ball to get the sensors in there. You have to have special engineering on the ball to get the sensors in there.
Protect them. Protect them.
Make sure they don't break. Make sure they don't break.
The ball charges on a wireless pad and synchs to a smartphone or tablet with four bounces. The ball charges on a wireless pad and synchs to a smartphone or tablet with four bounces.
While the technology is meant to impress, the most jaw dropping aspect, may be the price. While the technology is meant to impress, the most jaw dropping aspect, may be the price.
More than ten times the price of a regular basketball. More than ten times the price of a regular basketball.
When you compare it to what the alternatives are for learning, if that is your goal, it's actually an incredible value, because it's, it comes out to about $0.40 a day. When you compare it to what the alternatives are for learning, if that is your goal, it's actually an incredible value, because it's, it comes out to about $0.40 a day.
You can use it every day, whenever you want. You can use it every day, whenever you want.
CNET senior editor Brian Tong took the ball out for practice. CNET senior editor Brian Tong took the ball out for practice.
It's not like all of a sudden you're going to be Michael Jordan or LeBron James with this ball. It's not like all of a sudden you're going to be Michael Jordan or LeBron James with this ball.
If you have bad form this ball's not gonna necessarily help you, but it will help you get that ball over the rim and into the hoop. If you have bad form this ball's not gonna necessarily help you, but it will help you get that ball over the rim and into the hoop.
That's it, you're in the zone. That's it, you're in the zone.
Thanks coach. Thanks coach.
In San Francisco, I'm Sumi Das CNET for CBS News. In San Francisco, I'm Sumi Das CNET for CBS News.
[MUSIC] [MUSIC]
[MUSIC] It looks and feels like a regular basketball, but this one has something to say. [MUSIC] It looks and feels like a regular basketball, but this one has something to say.
Nice stroke, that was pure. Nice stroke, that was pure.
So the 94Fifty Smart Sensor Basketball is designed to be a digital coach in the shape of a basketball. So the 94Fifty Smart Sensor Basketball is designed to be a digital coach in the shape of a basketball.
The 94Fifty Smart Sensor Basketball by Infomotion Sports aims to improve how players shoot and handle the ball. The 94Fifty Smart Sensor Basketball by Infomotion Sports aims to improve how players shoot and handle the ball.
As players run through drills to build muscle memory, they constantly hear and see coaching tips through an app. As players run through drills to build muscle memory, they constantly hear and see coaching tips through an app.
Keep it on the fingertips, no palm. Keep it on the fingertips, no palm.
Nine sensors inside the ball and a Bluetooth radio that speaks to your smart phone are all designed to instantaneously measure the forces you put into it. Nine sensors inside the ball and a Bluetooth radio that speaks to your smart phone are all designed to instantaneously measure the forces you put into it.
Once you start getting that feedback, now you can feel the right way of doing something, rather than guessing. Once you start getting that feedback, now you can feel the right way of doing something, rather than guessing.
Too high, too much shoulder. Too high, too much shoulder.
The most difficult part of creating the basketball wasn't designing the technology, but protecting it. The most difficult part of creating the basketball wasn't designing the technology, but protecting it.
It, it's like taking your cellphone and, and throwing it against the ground a half a million times a year and, and hoping it doesn't break. It, it's like taking your cellphone and, and throwing it against the ground a half a million times a year and, and hoping it doesn't break.
You have to have special engineering on the ball to get the sensors in there. You have to have special engineering on the ball to get the sensors in there.
Protect them. Protect them.
Make sure they don't break. Make sure they don't break.
The ball charges on a wireless pad and synchs to a smartphone or tablet with four bounces. The ball charges on a wireless pad and synchs to a smartphone or tablet with four bounces.
While the technology is meant to impress, the most jaw dropping aspect, may be the price. While the technology is meant to impress, the most jaw dropping aspect, may be the price.
More than ten times the price of a regular basketball. More than ten times the price of a regular basketball.
When you compare it to what the alternatives are for learning, if that is your goal, it's actually an incredible value, because it's, it comes out to about $0.40 a day. When you compare it to what the alternatives are for learning, if that is your goal, it's actually an incredible value, because it's, it comes out to about $0.40 a day.
You can use it every day, whenever you want. You can use it every day, whenever you want.
CNET senior editor Brian Tong took the ball out for practice. CNET senior editor Brian Tong took the ball out for practice.
It's not like all of a sudden you're going to be Michael Jordan or LeBron James with this ball. It's not like all of a sudden you're going to be Michael Jordan or LeBron James with this ball.
If you have bad form this ball's not gonna necessarily help you, but it will help you get that ball over the rim and into the hoop. If you have bad form this ball's not gonna necessarily help you, but it will help you get that ball over the rim and into the hoop.
That's it, you're in the zone. That's it, you're in the zone.
Thanks coach. Thanks coach.
In San Francisco, I'm Sumi Das CNET for CBS News. In San Francisco, I'm Sumi Das CNET for CBS News.
[MUSIC] [MUSIC]
