CNET News Video: Webkinz target kids for early social networking
CNET News Video: Webkinz target kids for early social networking3:05 /
The Webkinz experience begins when children buy a stuffed animal with a code on the tag that's used to log in to a social networking site. Then they can customize rooms for their pet, and interact with fellow Webkinz owners. As Webkinz celebrates its second birthday, CNET.com's Neha Tiwari takes a look at the popular phenomenon.