6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

CNET Top 5: Things BlackBerry MUST Do!

About Video Transcript

CNET Top 5: Things BlackBerry MUST Do!

3:27 /

2012 is the make-or-break year for the BlackBerry; here's how to make it the former.

Nowhere do legendary brands arise...and depart...like in the tech world. �Go big or go home�? That was invented here. And go home means go home and turn the lights off. So how does Research in Motion avoid sitting in the dark? I�m Brian Cooley with the Top 5 things Blackberry must do in 2012 to stay relevant. #5 Ignite developer support. You gotta get devs excited. Welcome whatever app they write, even if its stupid. Assign an army to support them. Give them great tools. Feed them. Whatever it takes, but users increasingly see a phone as the apps it runs and a lot of them don�t even know BlackBerry�s have apps. #4 Get BB 10 out the door. The next BB OS will be based on QNX which is a serious OS - we�ve seen it on the PlayBook and it smokes. But BB 10 was recently bumped to second half of 2012. That means iPhone 5 and 378 new Android phones will have come out by then, sporting relentlessly updated software. BB may be forgotten by then. #3 Whittle down the product line. We basically need a Curve for the cheapskates...A Bold for Bob Business...and something cool for the rest of us which you don�t make yet. And anything with a 4 digit number as part of its model name is a red flag that the engineers are still making the product people their bitch. #2 Get your message clear. With iOS and Android the established momentum leaders, you have to drop back and narrow your focus to cut through their noise. Email, security and keyboard used to be it. But horizons have broadened and all that�s now just a feature set, not a company. IT departments are increasingly letting us use our iPhone or Android to connect to company resources so the vaunted BB back end needs to take its place alongside a broader set of goodies.. Before we get to #1, someone needs to get to Thorsten Heins and give him meth. The new CEO of RIM too calmly explains that RIM just needs a nip & tuck here & there. That�s like saying Keith Richards looks pretty good, just needs a little powder. We need some frenetic urgency up in Waterloo. #1 Sell lust. RIM should have made Hannibal Lecter CEO. He had it right when he said �We cover what we see, Clarice.� Much consumer lust for smartphones still starts with the actual phone, even before the OS, apps and carrier support come to mind. There has to be something shiny & cool the rest of the industry hasn�t thought of. No, you can�t hire Jonathan Ive away from Apple...but maybe you can kidnap him? For a full list of 10 things RIM needs to do in 2012, check our Maggie�s piece at CNET News http://news.cnet.com/8301-30686_3-57364084-266/ten-things-rims-new- ceo-must-do-right-away/?tag=mncol;topStories I�m B.C., thanks for watching.

New releases

The McLaren 675LT is simply devilish
1:30 March 4, 2015
The McLaren 675LT builds upon the McLaren 650 with better aerodynamics, less weight and a diabolical 666 horsepower.
Play video
Better than Touch ID? Check out Vkansee's optical fingerprint scanner
1:13 March 3, 2015
Clean or dirty, wet or dry, this highly-tuned fingerprint scanner promises to dominate Apple's ho-hum tech.
Play video
Koenigsegg Regera
1:27 March 3, 2015
At the 2015 Geneva Auto Show, Swedish supercar maker Koenigsegg rolled out the Regera which just might be the most powerful plug-in...
Play video
Nvidia Shield
2:59 March 3, 2015
The Nvidia Shield offers gamers an affordable, high-performance set-top box that combines the best of Android TV and Nvidia's own GRID...
Play video
Tomorrow Daily 138: Learning to cook with VR, a robotic bear caregiver and more
24:12 March 3, 2015
On today's show, we take a look at the world's first 3D-printed jet engines, discuss an app that helps you learn to cook via virtual...
Play video
Maker builds cool DIY drones inspired by 'Star Wars'
1:27 March 3, 2015
2015 might be the year of the drone, and to back up that claim here's a look at two "Star Wars"-themed drones created this year by...
Play video
Smart Home Buying Guide: Home Automation
1:57 March 3, 2015
Automation promises to make your life easier -- let us make it a little easier for you to get started.
Play video
Pebble Time rocks Steel design, BlackBerry struts old-school slider
2:57 March 3, 2015
The Kickstarter record-breaking smartwatch adds a new model for preorders, and BlackBerry returns to phone designs of the past. Also,...
Play video