Product Spotlight: The Fitbit Force is our favorite fitness tracker
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Product Spotlight: The Fitbit Force is our favorite fitness tracker2:13 /
At $129.95 the Fitbit Force is the company's most capable fitness tracker yet and also doubles as smartwatch.
Hey, I'm Brian Bennett and we're taking an in-depth look at one of our top picks in Wearable Tech for this year, the Fitbit Force. With the price of $129.95, the Force stands at the top of Fitbit's current line of high-tech health and wellness products. And as you might expect, this gadget goes well beyond your average pedometer. Looking at the Force, you might assume it's Fitbit's previous fitness tracker of the Fitbit Flex. That's because it could be a splitting image of the earlier product. Both use an angular wrist strap design and have a dark glossy strip bisecting its front face. The big difference here though is the Force's larger size. Part of the reason for its more sizable footprint is that the Force boasts a real alphanumeric OLED screen. With this display the Force can show detailed activity data such as steps, distance traveled, calories burned and stairs climbed. The Force can also highlight how many active minutes you have currently under your belt. I think the nicest feature of the Force's screen other than it's bright and easy to read is it displays the time. It's a huge development in a small wrist-style fitness device and helps both the Force and the Fitbit branch out into Smartwatch territory. Another Smartwatch-like ability the Force brings to the table and uncharted country for Fitbit is phone notifications. The company promises that the Force will soon be able to receive alerts for incoming calls. The catch though is this ability is only planned for iPhones running iOS 7 or higher. Similarly, if you own an iPhone or Samsung Galaxy S3, Galaxy S4, or Note II handset, you'll be able to use the iOS in Android Fitbit apps to sync the Force over a wireless bluetooth connection. Additionally, the app lets you log meals to count calories, compare food intake against energy burn through exercise and even sync with Fitbit's Aria Wi-Fi Scale to see if your weight has gone up or down. Add to this, the Fitbit Force's sleep tracking and silent alarm clock abilities and you have one powerful fitness product on your hands. This is Brian Bennett with your product spotlight on the Fitbit Force.