This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.
CNET Update: The ethical problem with Facebook's emotional experiment
About Video Transcript

CNET Update: The ethical problem with Facebook's emotional experiment

2:59 /

Facebook teamed up with academia to manipulate users' emotions in a week-long science experiment, but users had no idea they were test subjects. CNET's Bridget Carey explains Facebook's latest controversy.

Life is just one big experiment called Facebook. I'm Bridget Carey, and this is your CNet update. [MUSIC] The world has yet another reason to distrust Facebook. More than 680,000 Facebook users have been subjected to a psychological experiment. And it was done, without the knowledge of the participants. The network set out to see if it could manipulate user's emotions, and it worked with Academia, to conduct a week long test, back in January of 2012. Those chosen for the experiment either saw only positive posts in their feed, or they only saw posts with negative words. The study showed that if you saw mostly happy words, you were a little more positive in what you shared in your status update. And you're slightly more negative, when you're subjected to a week of doom and gloom. Now, we learned of this because the study was published in a science journal. And adding to the ethical problems, the study was funded by the government. Facebook was toying with people's mental health. But why? To learn if advertisements could take advantage of our moods? If you aren't posting much, well Facebook cranked up the kittens to get you happy again. With any study, the typical ethical practice is to get informed consent from your subjects, so people know they're part of an experiment. Facebook says it was fair game to test us because of one word, hidden deep in the data use policy. You know, that document that none of us read. It states that your information may be used for internal operations and research. When I think of research in that context, I think of Facebook wanting to study where I click, not that I want Facebook to use me as a lab rat to see if it can make me sad. I wouldn't be surprised if an organization, perhaps the Federal Trade Commission, goes after Facebook for not being clear over how this research data was being used. But going forward, if enough people speak out and complain, or shy away from using Facebook, well then, it could take a hint, and it might be more transparent about future experiments. The network is on shaky ground as it is now with public trust. And even if you don't care to be tested on, you should care about this. Because Facebook is collecting health information. Facebook owns the fitness tracking app called Moves, and as fitness tracking bands and smart watches grow in popularity, we have to wonder, what sort of health information will Facebook have on us, and can we trust what it does with that data? Well let's switch gears to Google's social network. No, not Google Plus, not that Buzz thing. I mean Google's first social network. It's called Orkut, and after ten years, Google is shutting it down. Orkut was really big in Brazil and India, but it'll close on September 30th. Google says it rather focus it's energy on YouTube, Blogger, and Google Plus. That's your tech news update. You can always get more details on these stories, at cnet.com. From our studios in New York, I'm Bridget Carey. [MUSIC]

New releases

Free up space in iCloud
2:10 October 20, 2014
Running out of cloud storage and don't want to pay for more? CNET's Dan Graziano shows you how free up space...
Play video
Halloween how-tos
11:01 October 20, 2014
In this week's episode of The Fix, we show you how to make your own motion-activated light for Halloween decorating,...
Play video
Kindle Voyage: Amazon's best e-reader...
2:15 October 20, 2014
Although it starts at a pricey $199, the Kindle Voyage's slim design, sharper display and even better lighting...
Play video
DeLorean DMC 12: Still awesome,...
13:18 October 20, 2014
The DeLorean DMC is one of the most iconic cars of the 20th century. XCAR got behind the wheel and charts...
Play video
Netbooks: What were we thinkin...
4:00 October 20, 2014
These oft-ridiculed, low-powered laptops were crushed by the iPad, but had an important part to play in the...
Play video
This umbrella shoots air to keep...
5:41 October 17, 2014
This week on Crave, we get a look at the Air Umbrella, which takes a highly unusual approach to keeping you...
Play video
Apple's iPad Air 2 and iMac 5K...
5:02 October 17, 2014
Apple makes solid upgrades across their product line at their iPad and Mac event, but it's pretty clear they...
Play video
Pricey Sylvania LED not the brightest...
1:37 October 17, 2014
Look further than this expensive bulb if you want a high-lumen LED.
Play video