This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.
CNET News Video: The business of viral videos
About Video Transcript

CNET News Video: The business of viral videos

1:38 /

We've all seen the video clips of Psy riding his pretend pony and of the happy wedding party dancing down the aisle. When it comes to online videos that get passed around like hot gossip, it's hard to know the winning formula for what will be successful. CNET's Kara Tsuboi explains how some people have made big money from clips like these

-Now, everyone knows what happens when you drop a handful of Mentos at a Diet Coke. -There's an amazing geyser, there's 25 or 30 feet air. -And the process of playing around with this chemical reaction, Stephen Voltz and Fritz Grobe unknowingly became viral video stars. -We put up - we told one person on Monday morning, let [unk] -Alright boys, anytime, take it away. -In less than seven years, more than 100 million people have seen this Diet Coke and Mentos video earning the team more than $30,000 - that's led to more videos and partnerships with McDonald's and Coca Cola and has forced Stephen to rethink his career as a trial lawyer. -I'm not making the same money as my kids like but it's a lot more fun. -These people are making a lot of money. They're putting the kids through college doing this, quitting their jobs to be able to do this because they have a steady income from this audience that they've built. -Kevin Lockheed whose team tracks video trends for YouTube. To him, a winning video has to be shareable. -We don't just want to watch those videos. You want to talk about them to somebody else. You want to post them in your social media feeds. You want to have a conversation. -In a new book on the topic, Voltz and Grobe explained what they think are the key elements to viral success. -Be true, don't waste my time, be unforgettable and ultimately [unk] -As for what they're working on next, well, you might just have to wait until someone forwards you the link. In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.

New releases

The CraveCast remakes democracy...
34:26 October 22, 2014
In a special holiday CraveCast, we look forward to Halloween and plan ways to stay safe when the world is...
Play video
Tomorrow Daily 073: Robot actors,...
21:31 October 22, 2014
On today's show, we check out a gadget for your shoe that might help you escape a bad date, this year's updates...
Play video
Use your Android as a dSLR rem...
2:10 October 22, 2014
Some Android handsets have the capability to act as an infrared remote for a dSLR. CNET's Lexy Savvides shows...
Play video
Apple Pay sees problems as users...
2:59 October 22, 2014
Bank of America apologizes for a glitch that's causing duplicate Apple Pay charges. Also, Google creates a...
Play video
The LG Tribute is cheap and ch...
1:15 October 22, 2014
Virgin Mobile's LG Tribute is a winning budget Android.
Play video
Cree continues to shine with its...
1:54 October 22, 2014
At less than $20, there's a lot to like about Cree's bigger, brighter bulb
Play video
The 404 Show 1,569: ApplePay double-charging,...
20:30 October 22, 2014
Bridget Carey returns to the show to talk about ApplePay double-charging some Bank of America customers, a...
Play video
Apps to manage your phone's battery...
1:03 October 22, 2014
A quick-draining battery is a common complaint from mobile users. What you might not know is that some apps...
Play video