6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

CNET News Video: The business of viral videos

About Video Transcript

CNET News Video: The business of viral videos

1:38 /

We've all seen the video clips of Psy riding his pretend pony and of the happy wedding party dancing down the aisle. When it comes to online videos that get passed around like hot gossip, it's hard to know the winning formula for what will be successful. CNET's Kara Tsuboi explains how some people have made big money from clips like these

-Now, everyone knows what happens when you drop a handful of Mentos at a Diet Coke. -There's an amazing geyser, there's 25 or 30 feet air. -And the process of playing around with this chemical reaction, Stephen Voltz and Fritz Grobe unknowingly became viral video stars. -We put up - we told one person on Monday morning, let [unk] -Alright boys, anytime, take it away. -In less than seven years, more than 100 million people have seen this Diet Coke and Mentos video earning the team more than $30,000 - that's led to more videos and partnerships with McDonald's and Coca Cola and has forced Stephen to rethink his career as a trial lawyer. -I'm not making the same money as my kids like but it's a lot more fun. -These people are making a lot of money. They're putting the kids through college doing this, quitting their jobs to be able to do this because they have a steady income from this audience that they've built. -Kevin Lockheed whose team tracks video trends for YouTube. To him, a winning video has to be shareable. -We don't just want to watch those videos. You want to talk about them to somebody else. You want to post them in your social media feeds. You want to have a conversation. -In a new book on the topic, Voltz and Grobe explained what they think are the key elements to viral success. -Be true, don't waste my time, be unforgettable and ultimately [unk] -As for what they're working on next, well, you might just have to wait until someone forwards you the link. In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.

New releases

We experienced the future of VR with HTC Vive
2:55 March 4, 2015
What does HTC and Valve's new VR gaming hardware do? We tried it out and were blown away.
Play video
LifeBEAM Smart Hat checks heart rate on your head
0:54 March 4, 2015
It's a hat. It's a heart rate hat. Why? Well, see for yourself. Heads-on in Barcelona.
Play video
High-tech dog collar does bark notification and streaming video
1:34 March 4, 2015
Motorola's Scout 5000 and Scout 2500 get you more data on your dog. Hit play to find out more.
Play video
NAD Viso HP50 headphone: An audiophile-grade headphone that won't break the bank
1:39 March 4, 2015
The well-designed and comfortable NAD Viso HP50 ($300) is all about clean, very accurate sound, making it an audiophile favorite.
Play video
Gorgeous Nokia N1 is iPad Mini's Android twin
2:25 March 4, 2015
This portable tablet impressed us with its matte silver finish and Android OS. Too bad it only sells in China.
Play video
Sony Xperia E4G does big battery on a budget
0:56 March 4, 2015
Sony says its new smartphone will last an impressive two days before it needs charging. We go hands-on at Mobile World Congress.
Play video
The Lexus LF-SA concept ventures into the ultra-compact territory
1:13 March 4, 2015
At the 2015 Geneva Auto Show, Lexus goes decidedly small with their ultra-compact Lexus LF-SA concept and rethinks the way the driver...
Play video
What to expect at Apple's 'Spring Forward' event
5:44 March 4, 2015
The Apple Watch is a no-brainer, but expect to see MacBooks at the presentation as well. Will the Apple TV, iPad Pro or Beats Music...
Play video