This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.
CNET News Video: The business of viral videos
About Video Transcript

CNET News Video: The business of viral videos

1:38 /

We've all seen the video clips of Psy riding his pretend pony and of the happy wedding party dancing down the aisle. When it comes to online videos that get passed around like hot gossip, it's hard to know the winning formula for what will be successful. CNET's Kara Tsuboi explains how some people have made big money from clips like these

-Now, everyone knows what happens when you drop a handful of Mentos at a Diet Coke. -There's an amazing geyser, there's 25 or 30 feet air. -And the process of playing around with this chemical reaction, Stephen Voltz and Fritz Grobe unknowingly became viral video stars. -We put up - we told one person on Monday morning, let [unk] -Alright boys, anytime, take it away. -In less than seven years, more than 100 million people have seen this Diet Coke and Mentos video earning the team more than $30,000 - that's led to more videos and partnerships with McDonald's and Coca Cola and has forced Stephen to rethink his career as a trial lawyer. -I'm not making the same money as my kids like but it's a lot more fun. -These people are making a lot of money. They're putting the kids through college doing this, quitting their jobs to be able to do this because they have a steady income from this audience that they've built. -Kevin Lockheed whose team tracks video trends for YouTube. To him, a winning video has to be shareable. -We don't just want to watch those videos. You want to talk about them to somebody else. You want to post them in your social media feeds. You want to have a conversation. -In a new book on the topic, Voltz and Grobe explained what they think are the key elements to viral success. -Be true, don't waste my time, be unforgettable and ultimately [unk] -As for what they're working on next, well, you might just have to wait until someone forwards you the link. In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.

New releases

The Philips 100W Equivalent LED...
1:20 October 24, 2014
We tested this bulb to see if it's a better buy than GE or Cree
Play video
Breaking open iPads, Groupon's...
2:54 October 24, 2014
The iFixit team reveals the secrets inside the new iPads, Groupon mimics Yelp, and Microsoft kills the free...
Play video
Vizio P series: Good and cheap...
2:31 October 24, 2014
The highly anticipated Vizio P series is among the cheapest 4K TVs available and delivers a very good picture,...
Play video
The 404 Show 1,570: Superhero movie...
27:34 October 24, 2014
We're finishing up the week with the question: is Hollywood's superhero factory comic book overkill? Plus...
Play video
Lenovo's Y50 is even better with...
2:06 October 24, 2014
The 15-inch Y50 Touch gaming laptop swaps its bland original screen for a sharp-looking 4K version.
Play video
Going edge-free with Sharp's Aquos...
2:01 October 24, 2014
Available for Boost Mobile, the Aquos Crystal has a quad-core processor, an 8-megapixel camera, and a 5-inch...
Play video
The scariest games to play this...
3:14 October 24, 2014
Jeff Bakalar picks the scariest video games to play this Halloween. Player beware!
Play video
Improvements abound with GoPro's...
1:43 October 24, 2014
With some excellent video performance and an equally good feature set, the penultimate GoPro gets CNET's editors'...
Play video