6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

CNET News Video: SXSW: A boon or bust for startups?

About Video Transcript

CNET News Video: SXSW: A boon or bust for startups?

2:09 /

The South-by-Southwest Festival has become a mecca for startups. But is this famed-Texas hotspot more hype than substance? Our CNET experts give you the inside take.

South by Southwest is hoping to attract and even bigger slice of the red hot start up scene. Ever since Twitter broke out in 2007, the 20 year old festival of music film and interactive media has been as proving ground for (flagelling?) business. Since then the party, the pitches and the products have come fast and furious , but some experts wonder just how valuable the South by Southwest Experience really is. For the most part, I think, a lot of these companies come there expecting to kinda break out and they really don't because they get lost in, you know, a midst the noise, of you know, hundred of other companies, but then there are the parties. You have to schmoozed , that's what you have to do. If you need customers, you need partners, if you need to meet engineers or you need to raise money, you have to be there. I mean, you just... why would you avoid the possibility that its some drunken night at three in the morning, you will... you know, you might just run into that person that will cut you the check that's so important or introduce you to the partnership that you need. Cashing in on networking opportunities isn't an easy formula in most trade shows. Even big ones like CES , the problem with being a start up at CES is not one cares about you. You're just in the shadow of these big companies making big product announcements of shiny new TV's and home audio systems and really large well financed, you know, splashy project. As for South by Southwest, its still the hottest ticket in town. This year, it will launch start up village. A one stop shop for entrepreneurs offering pitch sessions and networking events. CNET 6 years, South by Southwest veteran speculates if the festivals best years could be behind it. That were if its seen kind of like gone, you know, jump the tracker or gone pass the point of no return and just keeps getting bigger and bigger and I think that, you know, its, you know, I always ask the question, do these companies know why they are going and apparently they get some return because, you know, it just keeps getting bigger each year. For CNET news, I'm Sumi Das.

New releases

BlackBerry Leap ditches physical keyboard with 5-inch display
0:53 March 3, 2015
Unveiled at MWC 2015, the BlackBerry Leap runs the new 10.3.1 OS, and is equipped with a 5-inch HD display and 8-megapixel camera.
Play video
See how fast this Storedot modified Galaxy S5 can charge
1:28 March 3, 2015
We check out a demo of Storedot's rapid-charging battery tech, which can fill a phone's power reserves in a mere moment.
Play video
First look at the 2016 Morgan Aero 8: Classic looks, modern heart
5:26 March 2, 2015
The original Morgan Aero 8 was launched in 2000 and was the firm's first big design change. Today the Aero 8 is back and a very different...
Play video
Aston Martin Vulcan: Exclusive first look at this 800+ bhp, V12 track monster
4:20 March 2, 2015
Aston Martin is entering the hypercar race with the Vulcan, a limited edition track only special. 24 of the 800bhp+ hypercars will...
Play video
Tomorrow Daily 137: HTC Vive, playing music with mold, 3D-printed snacks and more
27:23 March 2, 2015
On today's show, Ashley and Producer Logan discuss HTC's new VR headset, listen to a pianist play music with a fungus, and debate the...
Play video
6 Spotify tips and tricks
1:15 March 2, 2015
Learn some new tricks to make the most of Spotify desktop and mobile apps.
Play video
Samsung Galaxy S6's missing features, split-personality problem
2:55 March 2, 2015
Is Samsung afraid to commit to one Galaxy S6? The two new models are the same, except for the screen -- and both remove features fans...
Play video
Top 5: Car tech game-changers
3:05 March 2, 2015
Brian Cooley lists the top five ways electronics have made your car better.
Play video