This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.
CNET News Video: SXSW: A boon or bust for startups?
About Video Comments (0 ) Transcript

CNET News Video: SXSW: A boon or bust for startups?

2:09 /

The South-by-Southwest Festival has become a mecca for startups. But is this famed-Texas hotspot more hype than substance? Our CNET experts give you the inside take.

South by Southwest is hoping to attract and even bigger slice of the red hot start up scene. Ever since Twitter broke out in 2007, the 20 year old festival of music film and interactive media has been as proving ground for (flagelling?) business. Since then the party, the pitches and the products have come fast and furious , but some experts wonder just how valuable the South by Southwest Experience really is. For the most part, I think, a lot of these companies come there expecting to kinda break out and they really don't because they get lost in, you know, a midst the noise, of you know, hundred of other companies, but then there are the parties. You have to schmoozed , that's what you have to do. If you need customers, you need partners, if you need to meet engineers or you need to raise money, you have to be there. I mean, you just... why would you avoid the possibility that its some drunken night at three in the morning, you will... you know, you might just run into that person that will cut you the check that's so important or introduce you to the partnership that you need. Cashing in on networking opportunities isn't an easy formula in most trade shows. Even big ones like CES , the problem with being a start up at CES is not one cares about you. You're just in the shadow of these big companies making big product announcements of shiny new TV's and home audio systems and really large well financed, you know, splashy project. As for South by Southwest, its still the hottest ticket in town. This year, it will launch start up village. A one stop shop for entrepreneurs offering pitch sessions and networking events. CNET 6 years, South by Southwest veteran speculates if the festivals best years could be behind it. That were if its seen kind of like gone, you know, jump the tracker or gone pass the point of no return and just keeps getting bigger and bigger and I think that, you know, its, you know, I always ask the question, do these companies know why they are going and apparently they get some return because, you know, it just keeps getting bigger each year. For CNET news, I'm Sumi Das.

New releases

Swap your iOS 8 keyboard for these...
0:59 September 19, 2014
With iOS 8, you can use a different keyboard than the default. Check out these third-party alternatives.
Play video
2015 Dodge Challenger R/T Scat...
5:50 September 19, 2014
The 2015 Dodge Challenger R/T Scat Pack has the muscle car power (and fuel economy) to back up its nostalgic...
Play video
Compact, budget Samsung Galaxy...
2:01 September 19, 2014
This wallet-friendly Android phone fits nicely in the hand, but has a few drawbacks you'll want to know about...
Play video
Line up for an iPhone 6, get a...
2:11 September 19, 2014
Why do people wait in line for days at Apple stores for the latest iPhones when they could preorder online?...
Play video
3D Pocketcopter crowdfunding soars...
5:13 September 19, 2014
This week on Crave it's your last chance to order a Pocketcopter that doesn't exist, run for your lives from...
Play video
The Blendtec Designer 725 is too...
2:33 September 19, 2014
A significant design flaw keeps us from recommending this high-end appliance
Play video
Genius hacker Walter O'Brien tells...
3:11 September 19, 2014
When Scorpion makes its debut on Monday night, it will bring hacking and computer security to prime time like...
Play video
The hidden features inside iOS...
2:04 September 19, 2014
Brian Tong shows you the features inside of iOS 8 that you might not know about.
Play video