6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

CNET News Video: SXSW: A boon or bust for startups?

About Video Transcript

CNET News Video: SXSW: A boon or bust for startups?

2:09 /

The South-by-Southwest Festival has become a mecca for startups. But is this famed-Texas hotspot more hype than substance? Our CNET experts give you the inside take.

South by Southwest is hoping to attract and even bigger slice of the red hot start up scene. Ever since Twitter broke out in 2007, the 20 year old festival of music film and interactive media has been as proving ground for (flagelling?) business. Since then the party, the pitches and the products have come fast and furious , but some experts wonder just how valuable the South by Southwest Experience really is. For the most part, I think, a lot of these companies come there expecting to kinda break out and they really don't because they get lost in, you know, a midst the noise, of you know, hundred of other companies, but then there are the parties. You have to schmoozed , that's what you have to do. If you need customers, you need partners, if you need to meet engineers or you need to raise money, you have to be there. I mean, you just... why would you avoid the possibility that its some drunken night at three in the morning, you will... you know, you might just run into that person that will cut you the check that's so important or introduce you to the partnership that you need. Cashing in on networking opportunities isn't an easy formula in most trade shows. Even big ones like CES , the problem with being a start up at CES is not one cares about you. You're just in the shadow of these big companies making big product announcements of shiny new TV's and home audio systems and really large well financed, you know, splashy project. As for South by Southwest, its still the hottest ticket in town. This year, it will launch start up village. A one stop shop for entrepreneurs offering pitch sessions and networking events. CNET 6 years, South by Southwest veteran speculates if the festivals best years could be behind it. That were if its seen kind of like gone, you know, jump the tracker or gone pass the point of no return and just keeps getting bigger and bigger and I think that, you know, its, you know, I always ask the question, do these companies know why they are going and apparently they get some return because, you know, it just keeps getting bigger each year. For CNET news, I'm Sumi Das.

New releases

The tiny Samsung Portable SSD T1 pack a crazy punch
1:59 January 23, 2015
CNET editor Dong Ngo shares some of his inspiring thoughts with the one-of-a-kind and totally awesome Samsung Portable SSD T1 driv...
Play video
'Star Wars' supercut shows every GUI in the 1977 film, Ep. 189
4:24 January 23, 2015
This week on Crave get a glimpse of the future with drug-trafficking drones, a solar-powered plane circling the globe and Russia's...
Play video
This costly cooker is a culinary master
1:48 January 23, 2015
Replace your current stash of small appliances with the $299 Instant Pot Smart.
Play video
You built a time machine... out of a rice maker?
1:47 January 23, 2015
It won't send you back to the future, but the Tim3 Machin3 from 3 Squares will cook rice and quinoa quickly and automatically.
Play video
Netpicks: What to watch this weekend
1:53 January 23, 2015
For a really, really limited time Amazon is giving away its award-winning show, Transparent.
Play video
Panic sweeps nerd nation over Apple Watch battery life
3:00 January 23, 2015
The Apple Watch battery may not be as magical as some hope, T-Mobile will look past customers' bad credit scores, and more electric...
Play video
Wink Relay smart home control pad falls short of its potential
2:28 January 23, 2015
The benefits of an in-wall smart home control panel seem obvious, but too many limitations and still in-development features hold this...
Play video
NHT SuperBuds: $99 in-ear headphones won't get you high, but they go low
1:39 January 23, 2015
The cannabis-themed SuperBuds are a well-designed and affordable earphone geared toward those who listen to bass-centric music
Play video