6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

CNET News Video: Singer Alicia Keys reunites with BlackBerry, joins company

About Video Transcript

CNET News Video: Singer Alicia Keys reunites with BlackBerry, joins company

2:17 /

The phone-maker enlists Alicia Keys as its first-ever global creative director. Keys, a former BlackBerry owner, was apparently wooed back by the new Z10 and Q10.

-She is BlackBerry's new Global Creative Director. Please welcome Miss Alicia Keys. -Thank you. -Hi. -It's a pleasure. It's good to have you here. -It's nice to see you. Thank you so much. -It's good to have you here. -Thank you. Hello. -You were a longtime BlackBerry user and then we lost you for awhile, what happened? -Let's see. That is true. Let me see how I best describe this. It's kind of like, you know, I was in a long term relationship with BlackBerry. And then, I started to notice some new kind of hotter, attractive and sexier phones at the gym and-- -[inaudible]. Yeah. -I kind of broke up with you for something that had a little more bling. But I always missed the way you organize my life and the way that you are there for me at my job and so, I started to have two phones. I was kind of playing in the field. But then, you called and you told me that you were working out. You added a lot more features, a new platform. You got a lot faster. All of that was true. -Yeah, yeah. -And now, we're exclusively dating again and I'm very happy. -So are we. So are we. -Tell us. What are you going to do for us? -I'm extremely committed. I'm a very committed-focused individual, so I'm going to work closely with the app designers, the developers, the content creators, the retailers and the carriers to really explore this BlackBerry 10 platform and create ideas for us in the future. I'm definitely going to start with other superwomen who also love BlackBerry, a big demographic for BlackBerry. -Yes. -I'm also going to work with people in the entertainment and music business to inspire creative projects. And most importantly, I really love-- I want to further enhance this concept of having a work life and your personal life all together in one device. I really want to bridge the gap between the work phone and the play phone. So, it's a big job and it's a super hands-on role, but I am extremely excited. I'm ready to jump in and work closely with you and your incredible team. -Yup. And we will make sure that you'll get the perfect platform to do this with BlackBerry 10. -Thank you.

New releases

Meerkat or Periscope? Which is better?
1:54 March 27, 2015
With Twitter's Periscope hitting the scene, we had to see how it measures up to Meerkat.
Play video
Samsung Galaxy S6 and S6 Edge: What's the difference?
2:30 March 27, 2015
Paralyzed by choice? CNET's Jessica Dolcourt helps you decide if you can really be happy with the base model S6, or if the S6 Edge's...
Play video
2016 Kia Sorento
5:28 March 27, 2015
CNET Senior Editor Wayne Cunningham test-drives the new 2016 Kia Sorento Limited Trim model and checks the tech on this comfortable,...
Play video
Mercedes F 015: Car of the future (CNET On Cars, Episode 62)
20:50 March 27, 2015
Mercedes asks what shall we do when driving ends, the new safety tech that must be on your new-car shopping list, and the Top 5 affordable...
Play video
Imagine a 10TB Solid State Drive
2:58 March 27, 2015
Could a 10TB Solid State Drive be in our near future? Amazon fluffs up their cloud service, Lyft goes social and Tim Cook gives ba...
Play video
It shoots. It scores.
2:53 March 27, 2015
Mirrorless Samsung NX1 takes on dSLRs for action photography.
Play video
4 ways to perfect your Netflix experience
2:17 March 27, 2015
These tips from CNET's Dan Graziano could greatly improve your viewing experience on Netflix.
Play video
iPhone 6S features we want
2:41 March 27, 2015
The five features we'd like to see in Apple's 2015 iPhone update.
Play video