6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

CNET News Video: Singer Alicia Keys reunites with BlackBerry, joins company

About Video Transcript

CNET News Video: Singer Alicia Keys reunites with BlackBerry, joins company

2:17 /

The phone-maker enlists Alicia Keys as its first-ever global creative director. Keys, a former BlackBerry owner, was apparently wooed back by the new Z10 and Q10.

-She is BlackBerry's new Global Creative Director. Please welcome Miss Alicia Keys. -Thank you. -Hi. -It's a pleasure. It's good to have you here. -It's nice to see you. Thank you so much. -It's good to have you here. -Thank you. Hello. -You were a longtime BlackBerry user and then we lost you for awhile, what happened? -Let's see. That is true. Let me see how I best describe this. It's kind of like, you know, I was in a long term relationship with BlackBerry. And then, I started to notice some new kind of hotter, attractive and sexier phones at the gym and-- -[inaudible]. Yeah. -I kind of broke up with you for something that had a little more bling. But I always missed the way you organize my life and the way that you are there for me at my job and so, I started to have two phones. I was kind of playing in the field. But then, you called and you told me that you were working out. You added a lot more features, a new platform. You got a lot faster. All of that was true. -Yeah, yeah. -And now, we're exclusively dating again and I'm very happy. -So are we. So are we. -Tell us. What are you going to do for us? -I'm extremely committed. I'm a very committed-focused individual, so I'm going to work closely with the app designers, the developers, the content creators, the retailers and the carriers to really explore this BlackBerry 10 platform and create ideas for us in the future. I'm definitely going to start with other superwomen who also love BlackBerry, a big demographic for BlackBerry. -Yes. -I'm also going to work with people in the entertainment and music business to inspire creative projects. And most importantly, I really love-- I want to further enhance this concept of having a work life and your personal life all together in one device. I really want to bridge the gap between the work phone and the play phone. So, it's a big job and it's a super hands-on role, but I am extremely excited. I'm ready to jump in and work closely with you and your incredible team. -Yup. And we will make sure that you'll get the perfect platform to do this with BlackBerry 10. -Thank you.

New releases

Kyocera heads for Europe with the rugged Torque
1:07 March 5, 2015
The durable and waterproof Kyocera Torque (s701) sports a 4.5-inch display and sets sail for Europe in the spring.
Play video
Gionee Elife S7 is a super-thin smartphone
1:01 March 5, 2015
This smartphone is a mere 5.5mm thick, and has a 'chameleon' app that themes your mobile around colours picked out by the camera.
Play video
Navigate your smartwatch with your eyes
1:07 March 5, 2015
Though only a prototype for now, the eye-tracking tech inside this watch could one day come to your wrist.
Play video
Fuel-cell phone charger makes its own electricity
1:23 March 5, 2015
The MyFC Jaq uses one-use plastic cards to create electricity from hydrogen. Could this be how gadgets are powered in the future?
Play video
These smart shoes track your kid's location
1:09 March 5, 2015
We check out a pair of high-tech shoes that monitor your child's location, and charge wirelessly.
Play video
Kairos mechanical watch has a 'floating' display
1:09 March 5, 2015
Wild! This classic-looking watch contains some smart secrets.
Play video
The best new smartphones in 74 seconds
1:17 March 5, 2015
Looking for a new mobile? We round up the coolest new phones that have been announced at Mobile World Congress 2015. Find out which...
Play video
The future of mobile, according to Kyocera
1:41 March 5, 2015
At MWC 2015, Kyocera exhibited some of its concept and prototype devices, including a handset with a built-in solar film.
Play video