6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

CNET News Video: Singer Alicia Keys reunites with BlackBerry, joins company

About Video Transcript

CNET News Video: Singer Alicia Keys reunites with BlackBerry, joins company

2:17 /

The phone-maker enlists Alicia Keys as its first-ever global creative director. Keys, a former BlackBerry owner, was apparently wooed back by the new Z10 and Q10.

-She is BlackBerry's new Global Creative Director. Please welcome Miss Alicia Keys. -Thank you. -Hi. -It's a pleasure. It's good to have you here. -It's nice to see you. Thank you so much. -It's good to have you here. -Thank you. Hello. -You were a longtime BlackBerry user and then we lost you for awhile, what happened? -Let's see. That is true. Let me see how I best describe this. It's kind of like, you know, I was in a long term relationship with BlackBerry. And then, I started to notice some new kind of hotter, attractive and sexier phones at the gym and-- -[inaudible]. Yeah. -I kind of broke up with you for something that had a little more bling. But I always missed the way you organize my life and the way that you are there for me at my job and so, I started to have two phones. I was kind of playing in the field. But then, you called and you told me that you were working out. You added a lot more features, a new platform. You got a lot faster. All of that was true. -Yeah, yeah. -And now, we're exclusively dating again and I'm very happy. -So are we. So are we. -Tell us. What are you going to do for us? -I'm extremely committed. I'm a very committed-focused individual, so I'm going to work closely with the app designers, the developers, the content creators, the retailers and the carriers to really explore this BlackBerry 10 platform and create ideas for us in the future. I'm definitely going to start with other superwomen who also love BlackBerry, a big demographic for BlackBerry. -Yes. -I'm also going to work with people in the entertainment and music business to inspire creative projects. And most importantly, I really love-- I want to further enhance this concept of having a work life and your personal life all together in one device. I really want to bridge the gap between the work phone and the play phone. So, it's a big job and it's a super hands-on role, but I am extremely excited. I'm ready to jump in and work closely with you and your incredible team. -Yup. And we will make sure that you'll get the perfect platform to do this with BlackBerry 10. -Thank you.

New releases

Tech to make your Super Bowl-watching experience even better
1:03 January 28, 2015
Super Bowl 49 pits the Seattle Seahawks against the New England Patriots on February 1. Whether you're a die-hard football fan or just...
Play video
Mission Motorsport: Helping veterans through the medium of fast cars
8:12 January 27, 2015
Some wounded veterans can struggle after returning home and to help with this Mission Motorsport offers ex service men and women the...
Play video
Inside Scoop: Apple says Watch will ship in April, reports record iPhone sales
2:27 January 27, 2015
Apple's bigger phones give the company its best sales quarter ever: 74.5 million iPhones sold. CEO Tim Cook also makes news with the...
Play video
The CraveCast learns what Mark Zuckerberg is really made of
44:45 January 27, 2015
The Crave crew takes on the twisted side of the arts and sciences and science fiction, including Shakespeare, Star Wars, gravity failing...
Play video
Tomorrow Daily 119: Robot bats, real-life ad-blocking headset, a futuristic piano and more
24:47 January 27, 2015
On today's show, we shudder at a robot bat that can easily switch between flying and moving on the ground, check out a headset that...
Play video
Google's looking to become its own wireless carrier
4:08 January 27, 2015
Google plans to shake up the US wireless market, Project Ara could partner with Blocks modular smartwatch, and photos leak for the...
Play video
Black & Decker's stick vac can't rise above the pack
2:24 January 27, 2015
It looks like an upright while maneuvering like a stick, but middling performance and tedious maintenance keep this vac grounded.
Play video
Turn Amazon Echo into a better music player
2:22 January 27, 2015
If the Echo does one thing really well, it's play music. Find out how to do more than just play a single song.
Play video