This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.
CNET News Video: Singer Alicia Keys reunites with BlackBerry, joins company
About Video Comments (0 ) Transcript

CNET News Video: Singer Alicia Keys reunites with BlackBerry, joins company

2:17 /

The phone-maker enlists Alicia Keys as its first-ever global creative director. Keys, a former BlackBerry owner, was apparently wooed back by the new Z10 and Q10.

-She is BlackBerry's new Global Creative Director. Please welcome Miss Alicia Keys. -Thank you. -Hi. -It's a pleasure. It's good to have you here. -It's nice to see you. Thank you so much. -It's good to have you here. -Thank you. Hello. -You were a longtime BlackBerry user and then we lost you for awhile, what happened? -Let's see. That is true. Let me see how I best describe this. It's kind of like, you know, I was in a long term relationship with BlackBerry. And then, I started to notice some new kind of hotter, attractive and sexier phones at the gym and-- -[inaudible]. Yeah. -I kind of broke up with you for something that had a little more bling. But I always missed the way you organize my life and the way that you are there for me at my job and so, I started to have two phones. I was kind of playing in the field. But then, you called and you told me that you were working out. You added a lot more features, a new platform. You got a lot faster. All of that was true. -Yeah, yeah. -And now, we're exclusively dating again and I'm very happy. -So are we. So are we. -Tell us. What are you going to do for us? -I'm extremely committed. I'm a very committed-focused individual, so I'm going to work closely with the app designers, the developers, the content creators, the retailers and the carriers to really explore this BlackBerry 10 platform and create ideas for us in the future. I'm definitely going to start with other superwomen who also love BlackBerry, a big demographic for BlackBerry. -Yes. -I'm also going to work with people in the entertainment and music business to inspire creative projects. And most importantly, I really love-- I want to further enhance this concept of having a work life and your personal life all together in one device. I really want to bridge the gap between the work phone and the play phone. So, it's a big job and it's a super hands-on role, but I am extremely excited. I'm ready to jump in and work closely with you and your incredible team. -Yup. And we will make sure that you'll get the perfect platform to do this with BlackBerry 10. -Thank you.

New releases

Tomorrow Daily 039: "Swarmies"...
18:06 August 20, 2014
On today's show, Ashley and Khail check out how NASA might use tiny robot swarms to search for resources on...
Play video
Upgrade RAM on your MacBook Pr...
3:16 August 20, 2014
Find out how to install more memory on your MacBook so that your computer can easily handle heavy tasks.
Play video
The Wink Hub strives for a smarter...
2:31 August 20, 2014
Unlike pricier protocol translators, Wink's $80 hub won't weigh you down.
Play video
Have you heard? Space gets loud...
32:14 August 20, 2014
They can't hear you scream in space, but that doesn't mean there are no sounds coming from the cosmos. The...
Play video
Image recognition: Making your...
13:02 August 20, 2014
The new wave of cameras is changing how you use your phone and tablet; why are batteries so far behind the...
Play video
AT&T's Asus PadFone X handset does...
1:47 August 20, 2014
Sporting a Snapdragon 800 quad-core processor and 13-megapixel lens, the 5-inch PadFone X smartphone can dock...
Play video
Sony's receiver offers big bang...
1:50 August 20, 2014
The Sony STR-DN1050 offers almost everything you could want in a mid-range receiver with plenty of features,...
Play video
The 404 Show 1,540: See-through...
35:31 August 20, 2014
Researchers at Michigan State University have created a see-through solar panel called "a window." Plus, LG's...
Play video
 

Video discussion

Conversation powered by Livefyre