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CNET News Video: Research In Motion hits a snag
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CNET News Video: Research In Motion hits a snag

1:35 /

This week's BlackBerry outage puts the spotlight directly on the parent company, Research In Motion, better known as RIM. While the company had initial success with the BlackBerry more than a decade ago, experts say RIM is going through a bit of an identity crisis. CNET's Kara Tsuboi reports.

-Since 1999, Research In Motion or RIM has released several dozen versions of the well-known Blackberry. Due to its keyboard and data encryption, it found early success with business and government users. -They were very popular from the get-go. They can add extra security encryption to the messages, so if you have, you know, sensitive data, they had that extra level security. -But over the years, mobile experts like CNET's Bonnie Cha says RIM has fallen behind in its innovations. -Some of their hardware is not up to speed like the new devices that are coming out in terms of processing speed, touch screens and things like that. -And when it comes to software, Cha says RIM's offerings just can't compete with Apple and Google's operating systems on their mobile devices. -Camera, the web browser, all those things are just kind of, you know, second tier. People want really high-end devices that work well, that are easy to use and Blackberry doesn't really have that right now. -This Blackberry outage could not have come at a worst time for Research In Motion. Later this week, Apple will release the iPhone 4S which is sure to be a great temptation to frustrated Blackberry users. In addition, experts say the future of the company is up for grabs. -Everyone is kind of questioning what's happening with the co-CEOs, is it time to break that up and bring in some new people or should they be bought out? That's the question, what is happening. -Moving forward, experts say the company will need to solidify its identify for future success. In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.

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