Pizza via emoji: Marketers ride texting craze with branded icons
Pizza via emoji: Marketers ride texting craze with branded icons
2:57

Pizza via emoji: Marketers ride texting craze with branded icons

Culture
A fresh hot pizza is now just an emoji away. I am Bridget Carey, this is your cnet update. [MUSIC] Emojis are a powerful force in our digital culture. The cute strange little icons programmed into our smartphone keyboards are changing the way we communicate with our friends. And marketers want a piece of the action. Domino's now lets you order pizza by tweeting out the pizza emoji icon. Of course, to better understand this technology, we did a deep investigation; a deep dish investigation, you might say. To order by tweet, you need to first set up a Domino's profile, and something called an easy order, but if you've never made a Domino's order For. You may find yourself annoyed. The only way to set your easy order for emoji tweet ordering is to first place a boring old school online order and then it saves all those details, payment, address, toppings as your easy order. You also have to put your Twitter account in your Domino's profile and follow Domino's on Twitter, and after all that's done you can send a tweet at Domino's with the pizza slice emoji, and that account will send you a private direct message asking you to confirm with the thumbs up emoji and that's it. And 30 minutes or less, it's pizza Time some marketers are creating their own unique emoji icons outside of what available with standard keyboards. Star Wars worked with Twitter to make special C3PO storm trooper and BB8 icons when you Star Wars related hashtags. Other brands are taking it a step further. And making their own sticker emoji keyboards. In similar fashion to the stickers on Facebook messenger, you can download an app that will put animated cartoon expressions inside your keyboard to send to friends. They'll see even if they don't have the sticker pack because it shows up as a photo. The company Swift has made several for different brands, including Miller Beer and 1-800-Flowers. And these aren't always free. The cutesy Florida Gator's pack Costs a dollar to download, but something to keep in mind, companies love this, because they can track exactly what you're sending. To send these characters, you have to go to settings, add the keyboard, and give it full access. Which warns you that anything you send will be shared with the company. So beware of the M&M keyboard, which can track everything you type with its candy colored keyboard. The restaurant chain Chili's isn't using customer emoges, but tech trends have actually influenced the menu. Chili's changed its Food so it looks better on Instagram. It puts an egg wash on the burger buns to make it more photogenic as it glistens under the lights, and since so many of us can't put down our phones during meals, KFC's experimenting with a new type of Bluetooth keyboard tray. You can type on it without getting your Phone covered in fried chicken grease. Oh, the struggles we live with today, I tell you. And that's the tech news update, and there's more finger clicking good at CNET.com. From our studios in New York, I'm Bridget Kerry.

Up Next

Download Netflix shows to watch offline
ud113016.jpg

Up Next

Download Netflix shows to watch offline

Amazon's next Echo said to come with a screen
ud112916.jpg

Amazon's next Echo said to come with a screen

Curved iPhone 8? Apple said to be exploring OLED screens
ud112816.jpg

Curved iPhone 8? Apple said to be exploring OLED screens

Black Friday and other turkey traditions are evolving
ud1123162.jpg

Black Friday and other turkey traditions are evolving

Facebook drone accident under investigation
ud112216.jpg

Facebook drone accident under investigation

Facebook needs you to fight fake news
ud112116.jpg

Facebook needs you to fight fake news

Airbnb wants to be your travel agent
ud111816.jpg

Airbnb wants to be your travel agent

Wait, how fast can Qualcomm charge a phone?
ud111716.jpg

Wait, how fast can Qualcomm charge a phone?

Snapchat may be worth $30 billion with IPO filing
ud111616.jpg

Snapchat may be worth $30 billion with IPO filing

Nintendo puts a price on Super Mario Run (and the Switch?)
ud1115162.jpg

Nintendo puts a price on Super Mario Run (and the Switch?)

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

PlayStation 5 Pro Leaked: Everything We Know
playstation5pro-leak-clean

PlayStation 5 Pro Leaked: Everything We Know

Everything Just Revealed at Nvidia's GTC AI Conference
nvidiastill

Everything Just Revealed at Nvidia's GTC AI Conference

Nvidia Reveals Omniverse Cloud Streams to the Vision Pro
nvidia-vision-pro-image

Nvidia Reveals Omniverse Cloud Streams to the Vision Pro

Nvidia Shows Project GROOT and Disney Bots at GTC Conference
robot-2

Nvidia Shows Project GROOT and Disney Bots at GTC Conference

Expert vs. AI: Is Now the Time to Buy an EV?
gettyimages-1178244881

Expert vs. AI: Is Now the Time to Buy an EV?

The PlayStation Portal Built-In Volume Is too Loud: Here's How to Keep It Low
playstation-portal-audio-options-thumb2

The PlayStation Portal Built-In Volume Is too Loud: Here's How to Keep It Low

Most Popular All most popular

First Look at TSA's Self-Screening Tech (in VR!)
innovation

First Look at TSA's Self-Screening Tech (in VR!)

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
240123-site-samsung-galaxy-s24-ultra-review-4

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost

'Circle to Search' Lets Users Google From Any Screen
circlesearchpic

'Circle to Search' Lets Users Google From Any Screen

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
asus-preces-00-00-25-11-still003

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop

Samsung Galaxy Ring: First Impressions
samsung-galaxy-ring-clean

Samsung Galaxy Ring: First Impressions

Best of Show: The Coolest Gadgets of CES 2024
240111-site-best-of-ces-2024-1

Best of Show: The Coolest Gadgets of CES 2024

Latest Products All latest products

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
240304-site-nothing-phone-2-first-look-v3

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day

Best of MWC 2024: Bendable Screens, AI Wearables and More
240229-site-best-of-show-at-mwc

Best of MWC 2024: Bendable Screens, AI Wearables and More

This Concept Laptop from Lenovo Has a Transparent Display
240225-site-lenovo-translucent-laptop-concept-v3

This Concept Laptop from Lenovo Has a Transparent Display

Motorola's Rollable Concept Phone Wraps on Your Wrist
240225-site-motorola-rollable-concept

Motorola's Rollable Concept Phone Wraps on Your Wrist

See Adobe Lightroom on the Apple Vision Pro
adobe-lightroom-00-02-58-03-still006-1

See Adobe Lightroom on the Apple Vision Pro

This $400 Cane Has a Built-In Phone
p1022441-mp4-15-35-32-23-still001

This $400 Cane Has a Built-In Phone

Latest How To All how to videos

Windows 11 Tips and Hidden Features
240311-site-windows-11-hidden-tips-and-tricks-v2

Windows 11 Tips and Hidden Features

Vision Pro App Walkthrough -- VisionOS 1.0.3
VisionOS 1.0.3

Vision Pro App Walkthrough -- VisionOS 1.0.3

Tips and Tricks for the Galaxy S24 Ultra
240216-site-galaxy-s24-ultra-tips-and-hidden-features-2

Tips and Tricks for the Galaxy S24 Ultra

TikTok Is Now on the Apple Vision Pro
tiktok-on-vision-pro-clean

TikTok Is Now on the Apple Vision Pro

Get Your TV Ready for the Big Game: Super Bowl Setup Tips
superbowl-tv-settings-thumb1

Get Your TV Ready for the Big Game: Super Bowl Setup Tips

How to Use a Quest 3 Like the Vision Pro
240202-site-spatial-computing-on-meta-quest-3

How to Use a Quest 3 Like the Vision Pro