Panasonic introduces new Life+Screen interface for LED TVs

Our new ground-breaking 4K display at Churchill Downs will be truly amazing. But it is also exactly what you should expect from Panasonic. Breaking new ground with big TV's on rival picture quality and cutting-edge features has always been a part of Panasonic's DNA, especially when it comes to our consumer, high definition televisions. This year we plan to take things to an even greater height. There are so many things you can do with an HD TV these days. From watching TV shows, movies and videos on-demand to online gaming to connecting with family and friends via social media and so much more. Technology has truly has a seamlessly endless of content options so much so that it's also getting hard to find what to watch. So we at Panasonic decided it was time to re-define what a 21st century TV should be. Imagine a TV that delivers the stunning picture quality you'd expect from Panasonic but also knows what you and your family love watching and has it waiting for you when you switch the television on. Imagine a TV that recognizes you by your face and lets you navigate to the content that means the most to you by simply speaking to it. And imagine a TV in your living room that knows when you walk by and response by displaying useful information from the Cloud. Imagine going beyond the Smart TV. Well, you don't have to imagine anymore. Introducing the latest home innovation from Panasonic, the Life Plus Screen. Panasonic new Viera Life Plus screen will take consumers beyond Smart TV to be a whole level of interaction and customer experience that rather than have you tell me about it, let me show you. The Life Plus screen will be featured on all of our 2014 4K and 1080p TVs. In 2013, Panasonic set a new standard for picture quality. This year, we have set ourselves a higher target to deliver plasma-level picture quality with LED technology. Let me just repeat that. We will deliver plasma-level picture quality with LED technology. Our engineers has spent the last 12 months working tirelessly on this and thanks to our new Studio Master Drive technology, we have achieved it and we are delivering it. Our new Life Plus screen 800 series, 4K LED TV, which you can see here behind me will debut this year in 58-inch and 65-inch screen sizes. This is the 65-inch. We also planned to launch later this year Panasonic's first ever 85-inch 4K LED model.