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CNET News Video: New Facebook News Feed simpler, more visual
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CNET News Video: New Facebook News Feed simpler, more visual

4:26 /

Facebook CEO Mark Zuckerberg introduces a completely revamped News Feed that promises to show users the stories they care about, in a less cluttered format.

-Here's where we are today with the News Feed on mobile and desktop. And here is the new design. This design reflects the evolving face of your News Feed. It's designed for the way that we're all sharing today and the trends that we see going forward. And now, there are three things that we're gonna focus on today in this design. Rich stories, visual and engaging, you're choice of different feeds, dig in to any topic that you want and a mobile-inspired consistent UI. The same Facebook experience across all of your mobile devices and desktop as well. Now, we're really proud to show you this new design and we're excited to get it into all of your hands and to the hands of all the people around the world who love Facebook. And now, in order to get into some more detail on this, I'd like to hand it off to our Director of Design, Julie Zhu. -Thank you, Mark. So, this is the current state of our home page to date. This is the section that's devoted to News Feed. As you can see it, it's about no less than 40% of the total real estate of the screen. And yet when we talk to people, we hear this over and over again. This is what matters to me. These are the things that my friends are saying and sharing and doing and seeing, and the rest of it, frankly, is just clutter. So, when we synthesized all this feedback and we took a step back and we thought about how we might make News Feed better, it came back down to the stories, understanding what it is that people wanted to share with the things that they were posting and then designing the very best container to let those stories shine. Let's walk through a couple of examples. Over the weekend, some friends and I had a little get together and one of my friends is a really phenomenal photographer. She is always lurking around her 22-megapixel Canon Mark III with her wherever she goes. And I only thought to see the photos that she takes in my News Feed afterwards and yet they don't quite represent the rich high-quality photos that she takes. They say a picture is worth a thousand words and today's design's probably more like 500. In the new Facebook Redesign, we're really taking these photos and putting them front and center so that they're more visual, more beautiful and more immersive so that you can get a sense of the experiences that your friends are sharing from the moments that they capture throughout their daily lives. And this isn't just for individual photos. We're also giving the photo albums that you share a major face-lift. So that if a friend of mine goes to China and she takes these amazing photos, I can see then and instantly to tell me the story of her adventures there. My friend Chris Struhar loves to share these articles, these little gems that he finds all around the internet. In the new design, we want these attachments and articles to really shine. This starts to resemble something more like what you might see from the table of contents of a well-curated magazine. We've got a much larger image, a more prominent title and a longer summary that tells you what this article is about. We're also starting to add the logo of the publishers in the corner so that when I see something like this, I can instantly know what it is and click and read the whole article if I want to. You take all of these stories and you put them together, and what do you get? You get this, a richer, simpler, more beautiful News Feed on both desk top web and on mobile that's focused on the things that you care about what your friends are saying, what your network is sharing and what's going on with the people and pages that you care about.

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