6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

CNET News Video: MLB tests Apple's iBeacon at Citi Field

About Video Transcript

CNET News Video: MLB tests Apple's iBeacon at Citi Field

1:37 /

Next year, Bluetooth beacons will be installed in baseball stadiums to send messages to iPhone owners using the "At the Ballpark" app. CNET's Bridget Carey gets a demo of the new technology at Citi Field in New York.

The ballpark experience involves hotdogs, peanuts, and crackerjacks, but now it also involves your smartphone. Major League Baseball's At The Ballpark app has new features coming out next year where you could take your smartphone around different parts of the park and get pop-ups based on beacons. This is all part of iOS 7 iBeacon technology. These beacons around the park are sending out Bluetooth signals. So when I walk around I'm gonna get different messages, and when I enter I just got a welcome to Citi Field message. Every stadium has different points of interest and here at Citi Field it tells me to walk near the Home Run Apple to learn more about it. Now in this example I walk in, my ticket was just scanned, and oh I just a pop-up for $2 off a hotdog. Now this is just a demo because here it's rewarding my first time at Citi Field but if I came on the 10th time I might get something different, and different stadiums will probably offer different things. It's all up to each stadium. Here at the Mets merchandise store, there's a beacon in here as well and I just a pop-up for 20 percent off. Major League Baseball is working with different stadiums to determine where these beacons are going to be located, but you can expect to start to see them in 2014. And yes, they are talking about putting this on Android phones as well. But for now it's just another way to enhance your experience at the ballpark. At Citi Field I'm Bridget Carey for CNET.

New releases

Crazy Carts: Turn your office into a rally stage
5:32 November 24, 2014
XCAR have taken a break from high end sports cars to try out the Crazy Cart, an electric go-kart with a single driven wheel at the...
Play video
Philips adds a 75W Replacement SlimStyle LED to its lighting lineup
2:17 November 22, 2014
This bigger, brighter version of the original SlimStyle LED looks like a strong value in its class
Play video
2015 Acura TLX V-6 Advance (CNET On Cars, Episode 54)
16:28 November 21, 2014
Acura hopes the TLX is what it will drive into the future, we explore the head-up display coming to your car soon, and check out the...
Play video
Los Angeles Auto Show 2014: CNET's editors choose their favorites
5:55 November 21, 2014
The press days are over here at the 2014 Los Angeles Auto Show. Before we head off into the Hollywood hills we took a moment to re-cap...
Play video
Watch Tony Hawk do endless 360s on a hoverboard, Ep. 184
5:36 November 21, 2014
This week on Crave, we can see sound waves. We might get to see an unexplored part of the moon. But most of all we get to see Tony...
Play video
The $199 HP Stream 11 wants to be as cloud-friendly as a Chromebook, but with Windows 8
2:18 November 21, 2014
If you keep expectations in check, this bargain-basement Windows 8 laptop has good battery life and a decent design.
Play video
Yamaha SRT-1000 gives good single-speaker surround
1:44 November 21, 2014
The Yamaha SRT-1000 sound base offers discrete looks, an astoundingly wide soundstage and plenty of features in a package that is still...
Play video
Hate ads? Pay Google to block them for you
2:50 November 21, 2014
Google is testing an ad-blocker service, Amazon may be inserting ads into streaming video, and Comcast lets you track the cable gu...
Play video