This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.
Misc: Microsoft Surface hits stores
About Video Comments (0 ) Transcript

Misc: Microsoft Surface hits stores

2:04 /

Microsoft's tabletop computing platform moved from concept to reality on Friday, as the first wave of computers hit AT&T Mobility stores in select cities.

>> Hi, I'm Natali Del Conte with CNET TV and we're here with the Microsoft's Surface. We're at the AT&T Store on Madison Avenue and AT&T is now the first company to use the Surface in a commercial way, so we stopped by to have them tell us how. >> Well, this is the -- that really the first application this technology anywhere in the world and we're happy to announce this today. We're actually using the Surface Technology in a retail stores for our Mobility products. ^M00:00:25 [ Music ] ^M00:00:27 >> It allows us to really automate a lot of the sales processes that we have today and actually, really highlight the benefits of all the devices and the capabilities of our phones and our network, but now we can put it all under one device in the middle of the store. We actually have three of here of them here in our Madison Avenue store and our sales reps would just walk a customer up and show him on the maps exactly what our covers look like, both 2G and 3G. ^M00:00:49 [ Music ] ^M00:00:53 >> And then, take the devices and put them on. You can compare and contrast devices and see all of the benefits of AT&T's technology. >> The fantastic thing is that we have an SDK that's in place right now for our commercial partners to use to develop applications for their own environments. And that's really what we want to happen with Microsoft Surfaces that someone looks at their environment and think how do my customers interact with my brand, I'll use Surface to change that interaction. So they can develop applications that are really specific to a casino, to a restaurant, to a retailer in a way that really maximizes the impact of their brand. And that's really the vision for Microsoft Surfaces. We see it just complementing and enhancing the sales experience for our commercial partners. All of our partners are actively engaged in working on developing content. So you'll see over the course of the coming weeks and months and years additional implementation of Microsoft Surface. And eventually, we'll get into the enterprise, into offices, into schools and in three to five years, into the home. So you can imagine, a day walking into your house and having Microsoft Surface at your kitchen countertop and being able to set down your keys and to be able to access information that's relevant to you. ^M00:02:00 [ Music ]

New releases

Brainwave tech could help ALS patients...
2:32 August 30, 2014
Patients with Lou Gehrig's Disease can become paralyzed, and technology is now being developed that could...
Play video
ALS patient more independent with...
3:12 August 30, 2014
Eric Valor has been living with ALS, or Lou Gehrig's disease, for nearly a decade, but he says technology,...
Play video
2014 Mazda MX-5 Miata Grand Touring...
22:01 August 29, 2014
25 years of Miata: Why it still works. How your commute is worse than just boring, read the secret information...
Play video
Google tests drone delivery, iPhone...
2:54 August 29, 2014
Look up in the sky for a special delivery from Google's Project Wing, keep waiting for that "iWatch," and...
Play video
Make your Chromebook more PC-l...
1:58 August 29, 2014
Do you wish your Chromebook could feel a little more like a regular PC? Here are some simple tips on how to...
Play video
Nvidia Shield Tablet: Best tablet...
2:49 August 29, 2014
The 8-inch Shield Tablet boasts Nvidia's latest powerful Tegra K1 processor and graphics, and plugs into a...
Play video
Indie Games of Summer
3:14 August 29, 2014
Five indie console games that you should check out right now.
Play video
The Lumo Lift is a fashionable...
1:34 August 29, 2014
Track your posture, step count, and calorie burn with this small magnetic fitness device.
Play video