6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

Car Tech Video: Mercedes iPhone integration

About Video Transcript

Car Tech Video: Mercedes iPhone integration

2:22 /

Mercedes taps the iPhone to tap younger buyers.

Okay. That, believe it or not, is a Mercedes interface. If you know Mercedes cars and I've watched my videos on them, that isn't a Mercedes interface. It's got a lot of kind of a hip style to it. It's got these 3D effects. The color scheme is completely different. This isn't fully big yet for production, but they say it's a real strong indication where they're going. So this is your--for lack of a better term--your young system for your younger buyer who doesn't normally get into a Mercedes for a number of reasons. This is one way to entice them. Now what it's doing is using the video feed through Apple's iPod Out technology coming out of this iPhone as well as a Metadata stream to actually pull the raw data for what I'm about to show you and pulling that up on the screen. It's not a literal translation of the iPod or iPhone screen. You could do that, but that isn't good for a car. This, they say, is really good, easily digestible automotive representation. So I can go to Google, let's say. And again, this is driving from the guts of your phone. This is not envisioned for a car that has built-in 3G. You wouldn't need that. It would more be an in-car-centric system. And I've got the ability to search nearby, look at my recent searches and look at bookmarks. Again, this is kind of automotive stripped down to be contextual to driving. Mercedes is really big on safety so they don't wanna make this a distracting mess. So you're saying why is Facebook in there? What am I doing staring at Facebook in the car? Well, depending on whether the car is moving or not, they will lock or unlock things like checking a news feed of your various friends. Here are a bunch of folks from the development team in Palo, Alto, and Silicon Valley. I can go look at my friends here by Friend. All these will function as you've got but again, they've been stripped down and they are contextualized to keep driving in the car safe. And by the way, all these functions are web-derived obviously. They couldn't be done any other way. This is a fully connected vehicle. Check it out. When I go to these reads of my wall, they're literally read. This is going to be text-to-speech that I'm going to hear these recent postings. This is all expected to be coming out next year, sometime in 2012 on a model to be determined, but it's not gonna be on an S-Class. That would miss the point. This is gonna be on a lower class, more affordable Mercedes. And again, a whole different look and feel that I'll be interested to try out when it's actually in the wild and at the showroom.

New releases

The Arcade: a capitalist commune of indie game development
5:36 December 21, 2014
Playing host to 19 different companies, the Arcade in Melbourne, Australia is dedicated to changing the face of indie game development....
Play video
XCAR Awards 2014: Person of the year
1:41 December 20, 2014
Some incredibly people crossed paths with XCAR in 2014. We look back to see who impressed us most.
Play video
2014 BMW i8 (CNET On Cars, Episode 56)
19:02 December 19, 2014
BMW's i8 is definitely a taste of the future -- but whose? We'll shed some light on MPGe, the benchmark for tomorrow's cars. And we...
Play video
Need a new size? Just tap the mirror
1:55 December 19, 2014
In a place where fashion comes first, tech is coming in at a close second. In major department stores and small boutiques, the dressing...
Play video
Did life forms exist on Mars? Curiosity makes a big find, Ep. 187
4:46 December 19, 2014
It's the last Crave show of 2014. This week, Curiosity makes a huge discovery, the US Navy has a shark drone and American satellites...
Play video
Obama: Sony wrong to pull movie over hackers' threats
2:56 December 19, 2014
President Obama addresses the Sony cyberattack and vows to respond to North Korea. Also, T-Mobile settles cramming lawsuit, and Facebook...
Play video
A cheap activity tracker you will actually want to wear
2:11 December 19, 2014
CNET's Dan Graziano gives you a look at one of the most affordable fitness trackers on the market.
Play video
Embarrassing moments in tech (2014)
2:53 December 19, 2014
The high profile tech of 2014 that aimed for the stars and landed in the gutter.
Play video