Tech Culture: How to use social media in your business32:44 /
Some companies get social media, and some don't. What kind do you work for? Today, we're discussing the incredible success of the Old Spice YouTube campaign compared to Apple's top-down over-control of communication around the iPhone 4 antenna problems. Guests are authors Brian Solis of FutureWorks, and Rick Bakas of the St. Supery winery.