CNET News Video: How mobile tracking can benefit consumers
About Video Comments (0 ) Transcript

CNET News Video: How mobile tracking can benefit consumers

1:35 /

Apple, Google, and Microsoft have recently all come under scrutiny for how they've handled their users' location information on their mobile devices. CNET's Kara Tsuboi reports on why that data is so valuable, and even beneficial to the consumer, when used with consent.

-Your iPhone is recording where you are and what you're doing without you knowing about it. -That harsh, uncomfortable news struck a nerve with smartphone users concerned with privacy and security experts like CNET's Declan McCullagh. -Apple, Google, and Microsoft are all collecting information from their phones. I think the right thing in this case is disclosure and allow opt out, even if it means they don't get the benefits. -Benefits like real-time traffic maps and location-based services like deals and discounts. -We use the location provided by the carrier networks to be able to deliver you a message when you're nearby to something that's-- that's interesting. -Alistair Goodman is the CEO of Placecast--a San Francisco-based company that uses cellphone location information to connect brands with consumers through that ever-present mobile phone. -In the case of our programs, consumers double opt in, they can opt out at any time, and we only use location information to send you an offer. -I decided to give it a try with one of Placecast's clients. I'm gonna sign up for The North Face Summit Signals program. Press submit. Within seconds, I got another message asking me to confirm that I wanna receive these location-based messages. Now that I'm signed up, in the future, I'll get messages alerting me to store deals when I'm nearby or even outdoor wilderness tips. -We're heading towards a time where location is going to become a part of everything we do on the phone. -And companies like Google and Apple and others realize this is a huge opportunity. In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.

New releases

Recover deleted images
3:30 July 29, 2014
Accidentally deleted or formatted your camera's memory card? Restore and undelete all those photos with this...
Play video
2014 BMW 328d xDrive Sports Wa...
7:00 July 29, 2014
Wagons are hot and diesels are hot. Brian Cooley checks out how well BMW combines the hotness in the 328d...
Play video
The WD My Book Duo is an excellent...
2:54 July 29, 2014
The WD My Book Duo offers up to 12TB of storage space and gives fast performance, but CNET editor Dong Ngo...
Play video
Tomorrow Daily 026: Pure lithium...
21:22 July 29, 2014
Today's show features some enterprising hackers who modded an ATM to play Doom, Stanford researchers discovering...
Play video
Trick yourself into working out...
3:47 July 29, 2014
If you hate exercise but love games, Donald Bell showcases a few apps that can help improve your health s...
Play video
The voice-activated Ivee Sleek...
1:46 July 29, 2014
This $200 voice control home assistant isn't quite ready for prime time.
Play video
Samsung's Ativ Book 9 2014 Edition...
1:51 July 29, 2014
For anyone tired of working day-to-day on a small screen, but still wants a high-end, thin-and-light with...
Play video
OKCupid plays with our hearts without...
2:58 July 29, 2014
The dating site conducted an experiment that falsified compatibility matches without telling users. When the...
Play video
 

Video discussion

Conversation powered by Livefyre