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CNET News Video: How Hollywood tech helps Ford design cars

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CNET News Video: How Hollywood tech helps Ford design cars

2:17 /

CNET's Bridget Carey takes a look at the virtual reality and motion capture technology Ford uses to design cars. The tech was on display during a New York art exhibit for the 2013 Ford Fusion.

You might be -- -- -- rocket. This head here I'm inside of virtual Ford Fusion right now this is the virtual satellite technology that engineers use this site. Where they wanna -- every -- on a cart before its name. We here -- find out more about what used and you can't get at it. Down -- the accuracy of tracking. So today we're just tracking your head and we're tracking hands but we also do full body tracking as well the real leaps and bounds have been jumping on the backs of into the gaming industries in Hollywood -- elevated this technology really high level. He movies like rise of the planet the -- -- avatar and hold those characters are you can't immediately through the motions of real humans that is. Extremely powerful tool -- no longer -- your frame by frame. And we just use the same technology allows us to immerse our designers are -- -- engineers and future model project two -- three years before we actually have any physical parts. Ewing the product from the perspective the customer the passenger miles to make. Choices they would hold otherwise have a hard time making on the computers. It could actually afford that is what the -- without help. To talk of -- human factors which is the branch of ergonomics. Think it makes your Apple iPhone so intuitive -- the protest the -- you go through to navigate don't wanna change your brightness setting or some setting usually don't need to look at annual. So we -- a lot of time and effort into human factors so products like our MI port touch you know -- touch screen system it's an intuitive. Interface that people who kind of flows through I can be reached this dial as this you know Daryl diamond to make sure our customers are sitting in -- experience that makes them feel comfortable. We want people go to the loving -- designed not just the form and function of having car. So this kind of technology facilitates because we can sit in the product before you freezing that design and making -- Drank it and -- -- here at cnet.com. I'm thinking -- I know I have no way it. My god this. Wow it.

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