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Car Tech Video: Ford Fiesta

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Car Tech Video: Ford Fiesta

1:16 /

The Ford Fiesta is back! Redesigned by Ford of Europe, this new offering is ready to stake its claim in the affordable car realm. Brian Cooley takes a first look at the 2008 Geneva auto show.

[ Music ] ^M00:00:09 [ Background Music ] >> That's what I'm talking about. Ford of Europe has always had good-looking cars. They didn't share it with us over in the States changing for the world. This is the new Fiesta very closely based on the verb concept that we thought was gonna get all screwed up on the way to production. It didn't. This looks really good and what they've done here is to make a world of cars. It's gonna be called a Ford Fiesta in markets around the globe, so this should be the car we get in the US around 2010, launches sooner here in Europe. I'll draw your attention to a couple of things; first of all, it's just a good-looking little inexpensive car. You got this, you got a focus side by side on a lot which where you gonna go. Check out the interior. The center stack has a Human Machine Interface HMI, in other words, the touch panel that they say was inspired by cellphones, you can kinda see where they're going? It has kind of a futuristic smart phone button layout to it and that's on a cheap car. Very impressive! So Ford has finally got the message. They've got good designs elsewhere in the world, run by the US in 2010. ^M00:01:10 [ Music ]

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