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CNET News Video: Don't clip coupons, download apps instead

About Video Transcript

CNET News Video: Don't clip coupons, download apps instead

1:50 /

The days of cutting coupons from the weekly mailer are over. New smartphone apps are making it easy to shop for deals, find local offers, and get refunds directly deposited into online accounts. Some of these apps are even adding a gaming quality to deal hunting, making the whole process less of a chore and more of a competitive sport. CNET's Kara Tsuboi reports.

-This binder was once stuffed full of grocery coupons that Elvira Gomez painstakingly clipped on a weekly basis. -I was spending way too much time organizing my coupons and purging expired coupons, and then I just kinda gave up. -Because her busy family of five could use the savings, Gomez put down her scissors and picked up her Smartphone to try Ibotta, a new app that earns users cash for buying everyday products. -If it's something that's fun, interactive, and easy, I can-- and it's valuable to my shopping experience, then I will try it. -You can add credit to your account by watching videos, taking polls, and so forth. And then, you go purchase the products in the store, you take a picture of your receipt, actually using your phone. And based on the information on the receipt, we immediately send you cash to your account. -There are several dozen coupon apps already on the market: SnipSnap, RetailMeNot, and CouponCabin to name a few. But unlike the others, Ibotta rewards users with real money, and not points or credit. And is adding a game application feature in the coming weeks. -Based on exactly which products you buy, and where you shop, you unlock certain games or bonuses. And these are like challenges. Once you complete them, you earn more cash. -In three months, Gomez has earned 53 bucks, and says Ibotta is here to stay for its convenience. -'Cause I can forget my coupons, but I'll never forget my cellphone. -Since Ibotta's launch six months ago, they've credited users with more than $1 million in earnings. That money can go into a PayPal account or directly donated to one of 130,000 schools, or to the United Way. In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.

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